The beauty of collaboration

Six styles of outdoor living

Six complete design styles with unique colours, sophisticated materials and every possibility for ultimate outdoor enjoyment. The partnership between RENSON Ventilation - Sunprotection - Outdoor and Francq Colors has proven to be a formula for success. From now on, customers can not only choose an outdoor design, but also a total concept – perfectly attuned to the homeand personal preferences. As a trusted partner in powder coating, Axalta fully supports this mission.

When it comes to outdoor solutions, Renson also devotes plenty of attention to experience. Instead of focusing solely on functional, high-tech systems, this family business from West Flanders develops complete experiences for outdoor living at its finest. Six brand-new design styles take this focus to the next level and are the result of an intensive partnership with trend agency Francq Colors. “Offering a choice of different styles makes it even easier for the contractor and end customer to ultimately enjoy a beautiful, harmonious outdoor solution,” says Kerlijne Deneyer, Head of Product Management for Outdoor Solutions at Renson.

Interplay of elements

Developing unique and complete styles requires finesse and know-how. Twice each year, Francq Colors compiles colours, materials, patterns, designs and much more in a well-balanced trend report. This report forms the basis for the advice given to brands like Renson. Trend and colour watcher Hilde Francq explains. “The garden and terrace are increasingly an extension of the home. This makes it essential that their design and furnishings are perfectly tailored to the existing architecture. We selected trend themes that will continue to dictate in the long term and from these, distilled a number of clusters customised for Renson that are bold without being garish.”

The proposed materials and furnishings were then tested in the R&D department at Renson. Technical quality remains paramount. The new styles must meet the same high standards, including the paint and varnish products. Axalta matched Francq Colors’ fully developed moodboards with high-quality and rich colour coatings. For the design styles, Axalta even developed a personalised pantone colour. “As a partner of many years, we know exactly what Renson desires and expects in terms of quality, finish and effect. Combining this with the know-how and vision of Hilde Francq and her team was a fantastic culmination of our partnerships, as Francq Colors is also a long-term and trusted partner of ours. The seminars every other year inspire us to further fine-tune our colour palettes.”

From neutral to colourful

With six different concepts, Renson has a suitable style for every customer, in line with the trends of both today and tomorrow. Francq comments, “There are two trends that we are seeing right now. On the one hand, neutral tones are very popular. For the design styles, our nude shades play a starring role in Pure Essence and Idyllic Garden. Terracotta and browns also belong to this range of new neutral colours. On the other hand, bright colours are back with a vengeance. After the coronavirus pandemic, people are looking for hope, joy and optimism. We’ve translated this evolution for Renson into Tech Cocoon and Crystal Lounge.” The meticulous selection and composition of trends are aimed at creating a timeless design – in tune with the times, but just as relevant five or ten years down the line. ?Although we will undoubtedly continue to work together“, says Kerlijne Deneyer of Renson. “Whether this entails an update or expansion of this concept, the tone has been set."

Order your copy of the vibes magazine via www.axalta.com/vibes2022.

www.renson.eu

www.francqcolors.be