Beauty Capitalises on Beetlejuice Return

By Maya Regan

Celebrating the release of the?Beetlejuice Beetlejuice?movie (September 6 2024), beauty brands are launching cosmetics collections based on the film’s afterlife aesthetics, spanning ghoulish make-up, nail art and bodycare. We highlight three key beauty examples of commercial licensing opportunities capitalising on the latest Tim Burton release.

In collaboration with Warner Bros. Pictures and Warner Bros. Discovery Global Consumer Products, US-based NYX Professional Makeup launched a limited-edition Beetlejuice make-up collection inspired by the strange and offbeat fantasy world of the film. Products include the Afterlife Cheek Palette, which replicates the Soul Train passport from the film and features high pay-off shades of burgundy, orange and purple for a flush of colour. Alongside this, the [eye] Shadow Palette for the Recently Deceased is inspired by the door to the afterlife and contains pressed pigments in matte and metallic finishes, while the Sandworm Swirl Butter Glosses nourish the lips and provide high shine.

Also leaning into the film’s gothic horror and fantasy aesthetics, UK-based Lush’s new Beetlejuice collection features a selection of weird yet wonderful fresh and handmade bodycare to create a moody atmosphere during bath time.?For example, The Juice is Loose Shower Gel lathers with a vibrant purple hue and softens the skin with carrageenan extract, while the assortment of bath bombs, such as Sandworm! Run! and The Afterlife, play with grungy swirls of colour and frothy bubbles.

Meanwhile, US nail brand Sally Hansen partnered with Warner Bros. to market a Beetlejuice nail polish collection. Colours are reminiscent of the movie’s characters, with hues including Ghost with the Most (black and white glitter), Bio Exorcist (crème lime green) and Hello My Name is Bob (crème yellow).

This article was first published on Stylus.com on September 17.