Mad Digest- September (23 September -27 September)

What’s Buzzin’?

Google Released Updated Spam Policies Document

• More details were released and added in the Spam policies document including site reputation abuse and added clarification for better comprehension.?

• The major changes include updated intro para, machine-generated traffic, misleading functionality, scrapping section simplified.?
• This update is part of their routine update, essential for users to avoid any spam activities.

LinkedIn Discontinued their Top Voice Badge for Collaboraters

• Originally Launched in March 2023, the Top Voice Badge allowed users to contribute their expertise on various topics and receive the badge of appreciation.?

• The discontinuation will be effective from 8th October 2024.??

• The decision was made due to inaccuracy of AI-based model for awarding these Top Voice Badges randomly to contributors which raises questions on authenticity of the collaborators and their advice as well.?

Meta to Acquire Threads.com URL

• Observing the rise in popularity of the platform Threads, Meta bought the rights for the domain.??

• No major changes expected in the functionality of the platform for users.??

• Meta hasn’t decided on any future plans for the platform, but a boost in its user's accessibility can be observed in the coming days.?

Budding Businesses??

Redcliffe Lab

• Founded by Aditya Kandoi and Dheeraj Jain?

• Raised $42 million?

• Funded in a Series C funding round?

• Omnichannel diagnostic platform offering 3600 and more pathology tests, including genetic screening and DNA-tests in reproductive health, cancer and wellness program.??

• Funding to be used for?expanding reach in tier 2 and tier 3 cities?

Kaleidofin

• Founded by Sucharita Mukherjee ?and Puneet Gupta?

• Raised $13.8 million?

• Funded in a new series funding?

• A fintech startup offering programs such as Kaleido Goals (as goal-based savings program) and KiScore (ML based automated platform to check credit health mainly focused on informal sector)?

• Funding to be used for??

• Scaling the lending portfolio?

• Expand the credit scoring, risk services, and middleware via selected partnerships??

BookMyBai

• Founded by Anupam Sinhal ???

• Raised Rs 2 Crore?

• Funded in a pre-series A round?

• A platform for hiring dependable, and efficient house help for families and individuals across Mumbai, Thane, Hyderabad, Pune, Bangalore, UK, USA, Singapore, Australia and China?

• Funding to be used for??

• Expand business to new locations?

• Bring 50,000 house helps on platform??

Havin’ Fun?

Clinic Plus's celebration for daughters Day with a heart touching video putting spotlight on 'daughters'

Samsung's roast and launch of Samsung Galaxy Z Flip6

Unilver's OOH add for Lipton showcasing the strength of the brew

Words of Wisdom??

• Monitor Analytics and Adjust Strategies: Regularly review your website's performance data (e.g., Google Analytics, Search Console) to identify what works and what doesn’t, and refine your SEO strategies accordingly.?

• Focus on User Experience (UX): A good UX leads to longer on-site time, lower bounce rates, and higher engagement—all of which are positive signals to search engines.?

• Improve Page Load Speed: A fast-loading website enhances user experience and reduces bounce rates. Optimize images, leverage browser caching, and minimize CSS and JavaScript files to improve load times.?

What we have to say?

Google Search Completely Kills the Cache Feature?

Google has now completely and fully removed its cache operator feature, which was one of the oldest features of Google. Continue reading for more details about this Google update of September 2024!... (Read More)

Google’s August 2024 Core Update Rollout is Complete?

Google’s August 2024 core update is finally complete after 19 days. It is one of the very impactful updates launched by Google as it has caused various changes to the Google search results... (Read More)

How to Use AI SEO to Improve Your Website??

Google and search engines have come a long way since they first came into existence. Earlier, it was easy to manipulate search engines using techniques like keyword stuffing, irrelevant backlinking, etc, but these tactics do not work any more... (Read More)

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