Beautiful Bathrooms, Built for India:

How Eauset’s Luxura Collection Redefined Accessible Luxury

Introduction: Eauset – Trusted Innovation in the Indian Bathware Industry

The Indian bathware industry has grown significantly over the past decade, driven by rising aspirations, urbanization, and a renewed focus on lifestyle and design. Bathrooms, once functional spaces, have become a canvas for personal expression and luxury. Yet, a persistent gap exists—affordable yet high-quality and stylish bathroom products.

This is where Eauset stepped in. With a legacy of over 10 years, Eauset is a trusted name synonymous with innovation, style, quality, and design. From faucets to sanitaryware, Eauset has consistently raised the bar with its cutting-edge technology, focus on customer satisfaction, and a mission to make luxury accessible to all.

Eauset’s diverse product portfolio—ranging from faucets, showers, and health faucets to sanitaryware—is built on cutting-edge technology, meticulous craftsmanship, and robust testing. With every product, Eauset delivers on its promise of quality, ensuring longevity and reliability for Indian households.

The Problem: Premium Design Was Out of Reach for Many

In India, the industry faced a critical challenge: while premium bathroom products existed, they were either exorbitantly priced or lacked durability and contemporary style.

The existing options in the market either catered to high-end customers at exorbitant prices or compromised on quality to fit a budget. This gap was felt not only in tier-1 cities but also in tier-2 cities, where aspirational customers sought to elevate their homes but struggled to find products that combined luxury aesthetics with reasonable pricing.        

?This left a significant section of customers underserved, unable to access products that reflected their aspirations for modern, stylish homes.

Customers often compromised on:

• Design
• Quality Concerns
• Accessibility Gaps

This is the struggle of millions of homeowners across India who aspire to modernize their bathrooms but face barriers in affordability, availability, and quality.

The Solution: Luxura Collection—Affordable Luxury Redefined

At Eauset, we believe that everyone has the right to quality luxury. Our mission is to “To be an enterprising, innovative, and lifestyle company bringing affordable luxury for inspired living," This belief became the foundation for the Luxura Collection—a product line created to bridge the gap between premium designs and affordability while reaching homes in metros and smaller cities alike.

Here’s how Eauset solved the problem:

Beautiful Designs, Tailored for Every Budget

The Luxura Collection offers three distinct ranges to cater to diverse tastes and budgets:

Brenta Pro: A luxurious option for every segment, featuring bold designs and the latest technology for homes that demand exclusivity.        

Otra: A balanced range that combines premium aesthetics with affordability, making it perfect for middle-class families seeking to upgrade their bathrooms.        

Montana: The most budget-friendly range, offering simple yet stylish designs that bring a modern look to any home.        

Unmatched Durability and Quality

When you choose Eauset, you’re choosing products built to last. Every product in the Luxura Collection undergoes rigorous testing to meet the highest standards of durability:

• Salt Spray Test: Ensures corrosion resistance, critical for areas with high humidity or saline water.
• Load Bearing Test: Verifies the structural strength of products like sanitaryware under daily use.
• Pressure Testing: Guarantees performance and reliability under varying water pressures, common in Indian homes.
• Finish Durability Test: Confirms the longevity of finishes, ensuring they remain scratch-resistant and flawless over years of use.

Luxura products are resistant to wear and tear, making them ideal for both urban and rural settings

Affordable Pricing

By creating a diverse product lineup, from Brenta Pro to Montana, catering to every budget and aesthetic.

In the words of Eauset’s Managing Director, Sukrit Bansal:

"I believe everyone deserves a beautiful bathroom. That’s why Eauset offers these premium products at accessible prices, making luxury for every homeowner."

Widespread Availability

Luxura products were strategically rolled out to retailers and distributors across tier-1, tier-2, and tier-3 cities, ensuring that no region was left behind.

Empowering the Plumbing Community

Eauset extended its efforts to upskill its plumber network, ensuring that Luxura products are recommended and installed with confidence. Programs like Sajhedari incentivize plumbers while providing them with hands-on training on Luxura’s ease of installation and benefits.

Conclusion: Luxura’s Impact – Affordable Luxury, Everywhere

The Luxura Collection is more than just a product line—it’s a statement of Eauset’s belief in affordable luxury for all. By addressing a long-standing gap in the market, Eauset has redefined how Indian homes experience elegance and style without compromising on quality or affordability.

As we continue to inspire homes and lives, Eauset remains committed to pushing the boundaries of innovation, empowering communities, and creating products that make luxury a reality for everyone.

Whether you’re a homeowner seeking to elevate your bathroom, a retailer looking to offer aspirational solutions, or a plumber working to deliver the best experience to your customers—Eauset’s Luxura Collection is here to make it happen.

By solving a long-standing problem in the Indian bathware industry, Luxura has:

• Made modern design and durability accessible to families across the country.
• Created aspirational products that align with the evolving needs of homeowners.
• Fostered a skilled ecosystem by empowering plumbers and retailers to grow alongside the brand through their incentive schemes.

Eauset’s journey doesn’t end here. With its unwavering commitment to innovation and customer satisfaction, the company continues to inspire lives and redefine bathrooms—one home at a time.

Let’s build inspired living, together.