?? Beats by Dre release Minecraft headphones with In-Game Item?!
Welcome to July’s LinkedIn edition of our High Scores newsletter. Have a browse through the top 5 TLDR links and our favorite campaign highlight this month.
To get the full newsletter (with even more TLDR links) make sure to subscribe directly on our website here: https://highscores.overwolf.com
Highlights in July's email:
?? Nike steps into the ring with Tekken 8 sneaker line
Read more here.
?? Tesla’s Cybertruck arrives in Rocket League
Read more here.
?? Xbox launches cheeky Deadpool & Wolverine controllers?
Read more here.
?? Coach debuts chic virtual collection on Zepeto & Roblox
Read more here.
领英推荐
? Manchester City kicks off new Fortnite creative map
Read more here.
?? Our Editor’s Pick:
?? Beats by Dre unveils limited-edition Minecraft headphones
Beats by Dre is helping Minecraft celebrate its 15th anniversary by crafting the limited Minecraft edition Beats Solo 4?Wireless Headphones. The headphones come in a black and green colorway, featuring Minecraft’s signature pixel art to form a sleek creeper-inspired design. Each purchase of Beats by Dre x Minecraft headphones is bundled with a code for an exclusive in-game virtual version.
With their very first game-directed product, we loved seeing Beats demonstrate a solid understanding of the fundamentals of game-directed advertising. They not only put out beautifully Minecraft-themed headphones that are sure to excite and resonate with the community, but also made sure to include in-game digital versions that are sure to spread brand awareness even further. Brands and advertisers can learn from this, always mixing physical with digital touchpoints that creates a holistic campaign.
Read more here.
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