The Beating Heart of Your Brand
Most founders are bursting with excitement about their world changing idea. And many embarked on their start-up journey for grander purposes than just making money. You know the founders I’m talking about, when they chat about their business, they become energised like a lightning bolt. Now imagine if you could take that energy and passion and bottle it. Imagine how magnetic that would be. That’s where purpose comes in. If you’re able to extract and apply your purpose it’s a powerful asset, like the beating heart of your brand.
But how do we extract and distil something as abstract as purpose? When I work with founders to find their purpose I work through the following components:?
Brand Purpose Components
By unpacking and exploring your unique qualities as a person and as a brand. We’re able to turn purpose into a system, a blueprint, that becomes part of your roadmap for brand success. My six-step method focuses on the 6 Principles of an Irresistible Brand. The second of which is ‘purpose.’ And once we’ve honed and perfected your purpose it will become a crucial brand asset.
A brand with purpose at its heart will continually motivate you and your team. Audiences will believe in your brand and connect in a meaningful way. Purpose will also turn prospects into fans, fans into customers and customers into lifelong devotees.
Completing the six-steps, will not only bullet-proof your brand against disaster it’ll also give you a huge competitive advantage. You’ll be building the infrastructure, the DNA of an Irresistible Brand. Plus, you'll be signaling to the market that you're authentic, you’re credible and you’re the brand of choice - in short, your brand will be irresistible.
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You can learn more about building an irresistible brand by listening to my Art and Communication Podcast. You’ll find it on iTunes, Spotify and Apple Podcasts:
If you’d like to see how your brand shapes up, check out my Irresistible Brand Scorecard. It takes a few minutes to complete, and you’ll get a 12-page tailored report with tips on how to improve your brand.
It’s completely free, so simply visit: