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1. Leveraging Post-Event Data for Targeted Follow-Up

These versatile symbols bridge the gap between physical and digital realms, facilitating instant access to information, simplifying lead capture, and enhancing attendee engagement. QR codes streamline data collection, provide real-time analytics on attendee behavior, and enable personalized follow-up strategies that increase conversion rates. Pre-event, they generate excitement by linking to exclusive content and promotional materials. During events, strategic QR code placement in booths and interactive displays optimizes lead capture and enriches attendee experiences. Post-event, QR code data informs targeted follow-up campaigns, ensuring sustained engagement and measurable ROI. Integration with platforms like momencio further enhances analytics and CRM capabilities, making QR codes an indispensable tool for maximizing trade show success. For more insights, you can read the full article here .

2. ISE's 2024 Stand Design Award Winners: Celebrating Innovation in Exhibit Design

Exhibitor Group was thrilled to organize the ISE 2024 Stand Design Awards, showcasing the most innovative designs in the industry. This year's winners impressed our international panel of judges with their daring and inspiring creations, often resembling museum pieces. Trends like matte black finishes, monochromatic designs, fabric, and sustainability were apparent.

• Small (30 sqm. or fewer): Owl Labs
• Medium (31 – 60 sqm.): BeMatrix
• Large (70 – 249 sqm.): Basalte
• X-Large (250 sqm. or more): LG Electronics

These winners exemplify the future of exhibit design, pushing boundaries and setting new standards for creativity and engagement.

3. Questions to Ask a Venue Before Planning an Event: Ensuring Success Every Step of the Way

Selecting the right venue is crucial for the success of your event. Here are 10 questions to ask before signing on the dotted line:

• Accessibility Policies: Ensure inclusivity by assessing accessibility from parking areas to interior spaces.
• Food and Beverage Rules: Clarify minimums and requirements for catering services, including pricing and options for drink packages.
• Transportation: Inquire about parking rates, valet services, and reentry permissions for attendees and vendors.
• Room Capacities: Understand space limitations and layout options to accommodate your event's needs.
• Other Events: Check for potential conflicts with other events that could impact your attendees' experience.
• Contract Terms: Review attrition clauses, cancellation policies, and any additional fees or surcharges.
• Attendee Communication: Discuss options for guiding attendees to and from the event venue, including wayfinding signage.

4. 5 Ways To Leave Your Attendees Feeling Energized and Recharged Post Event

Dr. Whitney Austin Gray, senior vice president of research at the International WELL Building Institute, highlights the profound impact of venue choices on attendee wellbeing in conferences and conventions. She emphasizes that despite significant investments in venue rentals and event coordination, attendees often find themselves in uninspiring, beige environments that hinder engagement and satisfaction. Instead of energizing spaces that foster growth and connection, attendees encounter settings with poor air quality, inadequate lighting, and unhealthy food options. This environment leads to fatigue and disengagement, undermining the conference's purpose. Dr. Gray advocates for conference organizers to prioritize attendee wellbeing by enhancing air ventilation, incorporating healthy lighting, scheduling energizing breaks, providing mindful food options, and creating dedicated spaces for breastfeeding mothers. These efforts, she argues, not only improve attendee satisfaction but also enhance cognitive function and overall conference productivity. For more details, read the full article here.

5. Venue News: Mandalay Bay Unveils $100 Million Convention Center Makeover

Mandalay Bay Resort and Casino has completed a $100 million redesign of its 2.1 million-square-foot Mandalay Bay Convention Center, setting a new standard for modern meetings and events. The extensive makeover includes advanced technology upgrades, vibrant design elements, and enhanced amenities to elevate the attendee experience and meet the evolving needs of event organizers.

• Advanced Technology Infrastructure: The convention center boasts state-of-the-art technology upgrades, including Cat6A Ethernet cabling for faster data transmission and dynamic digital walls for brand placements and event messaging.
• Contemporary Design: Conceptualized by the MGM Resorts International Design Group, the refreshed design features inviting seating areas, enhanced lighting, and bold floral patterns in cerulean and coral tones, creating a bright and refreshing atmosphere for events.
• Expanded Exhibit Space: With a rejuvenated 1 million square feet of exhibit space, the convention center offers a flexible and dynamic environment for trade shows, conferences, and corporate events.
• Integrated Resort Experience: In addition to the convention center makeover, Mandalay Bay has enhanced its integrated resort experience with new venue openings, including restaurants and entertainment options, further enhancing the attendee and exhibitor event journey.

The completion of the Mandalay Bay Convention Center makeover marks a significant milestone in Mandalay Bay's commitment to delivering exceptional event experiences and shaping the future of meetings and conventions in Las Vegas.