The Beat: Gbedu Edition???

The Beat: Gbedu Edition???


"Gbedu" in the Nigerian native language of the Yoruba people means ‘‘big drum’’. The Gbedu drum signifies royalty, and in the Nigerian Yoruba folklore, it is the one drum that is used to play music for the Oba (King) to dance.


Just like the traditional Yoruba 'Gbedu' drum symbolizes royalty and significance in Nigerian folklore, Djembe Consultants embodies strategic communications and reputation management expertise. Much akin to the drum's cultural importance, Djembe specializes in providing advisory services encompassing public relations, corporate communications, marketing, and reputation management. Just as the Gbedu drum serves the Oba (King), Djembe supports organizations in elevating their brand visibility, steering communication strategies, overcoming challenges, and cultivating a positive public image. Tailored communication solutions span diverse industries, aligning with clients' specific goals. Operating across Africa, the Middle East, and Asia, Djembe Consultants is committed to delivering innovative and impactful communication strategies, akin to the prominence of the Gbedu drum in Yoruba culture.


As we begin a new year, it brings me immense joy to reflect on the remarkable journey we've had together at?Djembe Consultants. Last year, we not only marked the close of another chapter but also celebrated a significant milestone— our 10th anniversary!

A decade of dedication, innovation, and collaboration has shaped Djembe into an award-winning consultancy with a global footprint, focusing on the African and Middle Eastern regions. Our success story is one of a diverse team and valued client partners working together to deliver innovative communication programs that resonate not only in the MEA region but also on the global stage. Throughout 2023, we embarked on a six-month campaign to showcase the incredible accomplishments of the past decade, a campaign that will continue into 2024. Our diverse client mix has allowed us to support strategic communications and reputation management projects in 36 African and 13 MENA countries, making an impact in key international markets across the Americas, Asia, and Europe as well. ? As we look back on our journey, I am immensely proud of the Djembe team's accomplishments. From incubator and accelerator program workshops to mentoring start-ups and securing over USD six million dollars of funding for MEA start-ups, we have been at the forefront of catalyzing growth and entrepreneurial opportunities. Our 10th-anniversary celebration is not just about reminiscing; it's about highlighting Djembe's unique presence within the innovation ecosystem. We are proud to be a catalyst for growth and change, advocating narratives of opportunity, growth, inclusion, and innovation across multiple industry sectors in the MEA region. Looking ahead to the next decade, Djembe is well-positioned to continue supporting the region's socioeconomic development. Our commitment to critical economic growth sectors remains unwavering, and we are excited about our future. ?

Mitchell Prather?

CEO, Djembe Consultants?

If you’re interested in taking a quick glance at our capabilities

11 Winners Recognised at Zayed Sustainability Prize Awards Ceremony held during COP28 UAE?

His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, today awarded the winners of the Zayed Sustainability Prize, the UAE’s pioneering global award in sustainability and humanitarianism, during a ceremony held at COP28 UAE in Expo City Dubai. The ceremony was attended by numerous heads of delegations participating in COP28, ministers, senior government officials, and Prize winners and finalists.

The 3rd Intra-African Trade Fair

The 3rd Intra-African Trade Fair was hosted in the vibrant city of Cairo, Egypt, Its primary focus was promoting intra-African trade and economic integration among African countries. It aimed to create a platform for African businesses, policymakers, and stakeholders to network, showcase products, discuss trade-related issues, and explore opportunities for collaboration, and the International Islamic Trade Finance Corporation (ITFC) was thrilled to be a supporting partner. This year's edition centered on the theme "Connecting African Markets." ITFC participated in various panel sessions, notably in discussions such as "The Power of IATF2023 in Driving Trade and Investments for African Markets." This specific session explored the significant role of the Engineering, Procurement, and Construction (EPC) sectors in shaping Africa's development.


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Embark on a journey of insights and discovery! ?? Our latest blogs and publications are a treasure trove of knowledge, bringing you fresh perspectives, industry trends, and captivating stories. Join us as we explore the world of public relations and communications and unravel the narratives that shape our understanding. Happy Reading!

8 Ways PR is Transforming the African Business Landscape

Public Relations?(PR) is increasingly becoming a powerful force in transforming the?African?business?landscape, propelling organizations to the forefront of success.


Unlocking the Potential: How Effective Communication and Public Relations Drive Brand Building and Enhancement

Recently, we have been hearing a lot of new and common terms relating to marketing and branding, whether for large organizations or small businesses.


5 Crisis Management Strategies that Will Save Your Brand from Embarrassment

In today’s fast-paced digital landscape, the ability to effectively manage crises is paramount for any brand’s success and reputation. Every organization, at some point.


6 Effective Communication Strategies for African Startups

Effective communication strategies are crucial for the success of African startups. By actively seeking feedback from their target audience and engaging in continuous learning.


We are overjoyed and deeply honored to announce that Djembe has secured the second-best 'PR Consultancy of the Year' at the prestigious Davos Awards! This achievement stands as a testament to the unwavering dedication, creativity, and commitment to excellence demonstrated by our incredible team. We extend our heartfelt gratitude to our clients, partners and stakeholders whose collaboration and trust have been instrumental in achieving this milestone.



Raghad Sabouni, Account Director

Raghad possesses a strategic mindset and exceptional communication skills, which she channels into maintaining ongoing relationships with external stakeholders. Raghad's expertise extends to effective communication, proficient Arabic capabilities, and remarkable writing skills, which span?genuine relations with top-tier media publications with a particular emphasis on the MENA region, showcasing her extensive knowledge in this sector.


Sedor Duadze, Head- Digital & Content Generation

Sedor Duadze is a "Jack of many Trades" and truly a master of several. In his current role as the Head of Digital and Content Generation at Djembe, Sedor stands out for his ability to harness the power of impactful storytelling and shape brand identities in the ever-evolving digital sphere. His unique combination of imagination, experience, and creative flair continues to empower him to craft compelling narratives and innovative digital strategies that effortlessly capture the attention of diverse audiences. He has also been instrumental in mentoring several African startups to build their brands online.

Are you ready to immerse yourself in a world of communication excellence? Djembe Consultants invites you to join us on social media as we celebrate our achievements and share our exciting vision for the future as the premier communications partner in Africa and the Middle East.? Twitter, Instagram, Facebook and LinkedIn. ?

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