Beat the Competition with Continuous Authentication
The writing is on the wall: customers are increasingly transacting electronically, and indeed transacting with mobile phones. A 2017 survey by the Mobile Ecosystem Forum found that 61% of respondents now use their mobile devices for banking. UX at mobile points of interaction will either drive business – or cause customers to drop off.
It is self-evident that it is the digital-savvy, social-media leaning generation that drives the adoption of mobile banking – groups variously categorized as millennials or Generation Z. Statistics support this conclusion, as smartphone ownership is nearly universal (94%) within the 18-29 age group. These are banks’ current and future customers, underlining that the importance of getting mobile digital service provision and the associated user experience right is growing...
My new blog outlines how continuous authentication boosts user experience through: a seamless second factor, smoother sessions, and enhanced usability for application customers.
Continuous authentication is a means to get ahead of the competition NOW.
Read more here