Be.artsy making awareness a valuable service since 2010

It is not viable for businesses to hire in-house experts for every topic to create the required awareness and consciousness. With the help of its experienced domain-knowledge experts, this is the gap that Be.artsy India, a for-profit social enterprise that provides high-impact solutions based on art and technology, has been endeavouring to bridge for the past 10 years.

Over the past decade, Be.artsy has developed and delivered awareness programs on topics ranging from prevention of sexual harassment, gender equality and financial literacy to mental health, emotional intelligence, road safety, and power conservation. All these issues are intertwined in our lives. It is the lack of awareness in these realms of life that lie at the root of most social problems. If we manage to come to grips with them, we would be able to create better and healthier lives for ourselves. It is this idea that lies at the foundation of Be.artsy.

Be.artsy’s expertise lies in designing interactive and customised art-based solutions that catch the attention of the participants while also making the most difficult concepts easily intelligible. 

Be.artsy also engages with local performing artists for program execution. This collaboration gives theatre artists an opportunity to make a steady living through art. Apart from street theatre, Be.artsy also delivers illustrations, videos, and infographics, to create engaging awareness content, and deliver a holistic program for its clients. With an impressive clientele of over 120 corporates and other organisations spreading across the country, Be.artsy ensures that their programs and performances are executed flawlessly in vernacular languages to ensure maximum reach and absorption. Not only this, but the clients also receive a data-based analysis of impact through proprietary pre/post awareness measurement and program ratings by participants.

Over the years, Be.artsy has closely worked with PepsiCo India to create safe working spaces for women; collaborated with NSE and Franklin Templeton to design and deliver financial literacy seminars for Asian Paints, Reckitt Benckiser, and almost 80 other companies; and has held multiple interactive sessions at Tata Coffee offices and plantations to encourage inclusivity, and respect diversity of fellow workers in the workplace.

Which awareness program do you think is most important for organizations to focus on, in these times?