Beaming Service for Samsung - Dormant?

Many people are searching to find out what the Beaming Service for Samsung is and why it is preinstalled on their devices. Beaming Service for Samsung is preinstalled on every Galaxy S6, S5, S4, Galaxy Note 4 and Galaxy Note 3.

The beaming service is designed to provide access to applications such as Beep’nGo and other tools using a barcode beaming service that allows your device to transmit barcodes that are found on coupons or loyalty cards. This service can also be used for library cards, event tickets, and various other membership cards, as long as it is an image scanner or 1D red laser scanner. This is all provided for free via the Beaming Service by Samsung.

The beaming service claims that unless it is requested by an authorized application, it will lay dormant on your phone and not hinder or interrupt normal operations on your device.

This is what happened on my new Note 4 today, rooted of course, and equipped with a firewall:

AppID : 1000
Application's Name: Beaming Service
Total Packets Blocked: 55
[UDP]213.46.228.196:53(14)
[TCP]54.240.184.32:443(3)
[TCP]54.230.14.85:443(2)
[UDP]62.179.104.196:53(18)
[TCP]54.230.14.180:443(2)
[TCP]54.240.184.100:443(2)
[TCP]54.230.14.54:443(2)
[TCP]54.240.184.49:443(2)
[TCP]54.230.14.144:443(1)
[TCP]54.240.184.72:443(2)
[TCP]54.240.184.136:443(1)
[TCP]54.240.184.102:443(2)
[TCP]54.240.184.137:443(2)
[TCP]54.240.184.61:443(2)

Not so dormant... I am open for any views on this.