Beacon Technology. Added Value from @Production 78 Ltd.
Lesley Williams
CEO of Welsh ICE. Wishing to connect with anyone who believes in building entrepreneurial communities ??
As events and technology have become more and more entwined, so too do we all need to push the boat that little bit more when coordinating our own events – whatever the occasion. The launch of beacon technology for events has steered a whole new era in this industry – one with much greater attendee expectations.
As one of the more recent mobile innovations emerging in the UK events industry, Beacons can focus attention onto your brand and your guests themselves, providing a bespoke experience to one and all, while maximizing user engagement like never before. Yet as Event Organisers and Marketers start to realise the value of beacons in improving attendee experiences, the full potential for beacons has yet to be tapped into.
More Efficient Networking
You only need to ask Google "Why do people attend events?" to learn that networking is a biggie! Along with education, networking and destination. In fact, a recent study suggested that:
75% of respondents of a survey reported that networking and making connections was most important to them when considering attending events regardless of the event topic.
But what has this got to do with Beacon technology? Well - it’s no surprise that leveraging beacons to sync the right people at an event has the potential for creating more memorable experiences. Networking in particular can be greatly improved by using beacon networks to show users a mobile view of other attendees, as well as venues, sessions and sponsor zones located in or near they’re location within the venue. Combine this information with tight social media integration, and even the most inexperienced networking attendees are armed with all they need to locate and approach the right people at your event, to have the right conversations.
Removing the Friction from Event Activities
Larger, more complex events can inherently be a logistical challenge for attendees. From navigating through large trade shows such as our Barber Connect Expo, to dealing with extensive queues. To streamline the registration process, beacons can be used to serve up the required information to arriving attendees before they even walk through the door. So the tedious and frustratingly familiar process of queuing at events is becoming a thing of the past!
With Beacon technology, the registration process can be automated to ensure a solid first impression, and allows attendees to make the most of their time - delivering a new level of convenience and ease.
In Conclusion
As event apps and beacons continue to emerge at leading events, its overall value is clear to marketers looking for unique ways to showcase their brands. Building on its role as a communication platform for targeting and reaching users with relevant content, beacons in the events industry shifts the focus from simple messages to providing event attendees with a totally engaging experience. Its ability to reshape how attendees interact with venues, brands, sponsors, and each other, is expected to transform the event landscape – providing you with the next mobile innovation you should consider weaving into the fabric of your own event or venue.
So where do you go to find such technology?
Look no further! After sixteen years of experience as a detail lead event management company, Production 78 Ltd know all the areas for improvement for your attendees in a variety of events from workshops to expos, to experiential events and festivals; and so we have teamed up with an equally experienced and highly-skilled web and mobile application development team. Together we have designed an all-encompassing event app supported by beacon technology - This will be the first event management portal designed to put Cardiff on the bluetooth enabled international events map!
Make sure you stay tuned as we launch and test our app at Barber Connect 2017 at the Telford International Centre this June!
...And if you’re planning an event of any size, please feel free to contact us to see how our app can help your brand or venue, by affordably taking your attendee experience to a whole new level! – We have a package deal to compliment every budget.
Future innovations generating new technologies and embracing new ideas that will create new opportunities for our communities
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