The Beacon - Issue 12: New Team Member, Sales Training, CRM and More...

The Beacon - Issue 12: New Team Member, Sales Training, CRM and More...

Welcome to our May 2024 edition of The Beacon. Due to popular demand, we're running two of our Firestarter Academy courses at the beginning of June - but spaces are filling fast, so whether you'd like to become better at selling, or need some support to bring your business plans to life, find out more and sign up today.

Plus, our business continues to grow with Executive Assistant Isabel Roos making a very welcome addition to our team - you can learn more about Isabel below. Plus, we're hosting a popular webinar series on 21st June where we'll be squarely focused on sharing our secrets to sales success.

Lastly, we've updated our advice and support services for businesses who are looking to make their CRM system as effective at possible - find out more below.


Firestarter Academy - Course Spaces Selling Fast

Our Firestarter Academy courses are designed for salespeople, managers, business owners, and senior leaders, focusing on helping you and your teams develop essential sales skills and planning tactics to drive performance improvements and business growth. We have two courses starting in June, both with limited availability:


Better Business Development

Online | 5 modules?| 90 minutes each

Course start: Monday 3rd June

Our tried-and-tested business development course, endorsed by the Institute of Sales Professionals, covers the essential tactics, tools and skills that anybody can use to become better at selling.

??Book now



Practical Business Planning

Online | 5 modules?| 90 minutes each

Course start: Monday 3rd June

Our tried-and-tested business development course, endorsed by the Institute of Sales Professionals, covers the essential tactics, tools and skills that anybody can use to become better at selling.

??Book now


Welcoming Isabel Roos to the Firestarter Team

Please join us in welcoming Isabel Roos to the Firestarter team as Executive Assistant to our Managing Director Chris O'Riordan , and the Senior Leadership Team.

Isabel has over 10 years’ experience working in partnership with Executives across various industries and will be working to optimise the team’s productivity and support client delivery.

Isabel said: “I’m excited to be joining the amazing team at Firestarter and look forward to connecting with our clients, taking on key administrative projects and ensuring a smooth working environment for all stakeholders.


Webinar: Unlocking Sales Success Secrets

On Friday 21st June, our Product and Marketing Director Matt Wheeler will be joining Pink Elephant Media for a free webinar where he'll be sharing his expert insights into sales success. The session will include:

  • Advice on how you can get your sales strategy in the best possible shape to drive sales performance.
  • Guidance for spotting, and dealing with, the common sales obstacles which can get in the way of your business successfully closing deals.
  • A beginner's guide to structuring the best possible sales process for your business.??

??Register online


Helping Clients Get the Most from their CRM Systems

Did you know that 91% of businesses with 11 or more employees now have a CRM system, but only 37% are 'Very Satisfied' with their system. Used properly, a well-specified CRM can improve sales conversion rates, increase customer retention and enhance sales forecasting accuracy - all while allowing businesses to develop their relationships with customers in ways which never have previously been possible. However, many businesses struggle to see these benefits despite significant investment in their CRM platforms.?

We're recently updated our CRM Consultancy services page on our website to explain how we work with businesses who are experiencing CRM challenges - or who haven't yet deployed a CRM system and need some impartial advice and expert guidance. If your CRM isn't being used to its fullest potential, take a look and see how we can help:?

??Discover our CRM Consultancy Services


10 Reasons Why Your Sales People NEED a CRM


If your business isn't yet using a CRM system, then take a look at our latest blog, where we explore the top 10 reasons your sales team need a CRM to improve their productivity, sales effectiveness and deal-closing capabilities:

??Read our latest blog now


We hope you find The Beacon to be a valuable resource, and we would love to hear from you on any sales or growth-related topics that you'd like us to focus on in future - just reach out via our website.

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