Beach Hotels rock the demand with more than 300.000 related searches per month providing a real opportunity for hotels.
It appears that travelers are in real need of “beachside relaxation”, as the demand of beach-related keywords is currently on the rise. Choosing only high-potential keywords, TBI has discovered more than 300.000 searches, indicating an opportunity for hotels to receive more bookings, by targeting a high-quality audience, that’s ready-to-book!
Our research has highlighted broader searches like Best Beach Hotels and All Inclusive Beach Resorts but also keywords that indicate the exact location of the hotel like Beachfront Hotels, On the beach hotels or hotels with a beach view. With deeper research, it's obvious that US destinations receive a great number of searches, with beach-hotel related keywords like Fort Lauderdale Beach Hotels in Florida presenting a whopping number of 49.000 searches per month. In the meantime, the keywords like Santa Monica Beach Hotels in California indicate the huge need for Americans to relax by the beach.
In addition to the US Beach Hotel Trend, countries like Thailand, Mexico & Italy, have a real dynamic trend for "Beach Resorts in..." showing the travelers interest in enjoying these wonderful destinations’ “beachlife”. But, what about renowned beach destinations like Greece and Portugal, who are not found among these hotel search trends? Our research focuses only on the hottest trends based on global searches made through Google. Targeted, destination-oriented research, however, indicates that new opportunities have come forward with potential for destinations like Greece and Portugal.
For Greece, we found popular keywords like Greece Beach Resorts and Greece hotels on the beach receive more than 3.000 searches per month highlighting the country's great potential. Simultaneously, keywords like Portugal Beach Resorts, Portugal hotels on the beach receive almost 5.000 searches per month, once again showcasing that travellers from around the world have similar "search habits".
Inspired by these trends, don't miss out on reading "The 10 types of hotels on the beach you should have in mind before you book" that our Sales Executives, Stella Zeniou & Josephine Suri, recorded during their research in Asia & Europe.