BDC Survival Guide
BDC Colin T.
BDC Director/Consultant. I build sales teams and improve under performing BDCs | See my dealer testimonies below ??
You must have an aggressive comp plan today to attract and retain the right people in your BDC. Many retailers are paying upwards to $20 an hour for entry level positions today. How you structure your compensation plan will make or break your BDC.
??New hires must be immediately immersed in the established onboarding training before they work your leads and/or phone ups (this will put you in the top 99% of dealers; as most throw BDRs on phones and leads from day one and wonder why their BDC does not actually develop business and only sells on price constantly going to the desk to get a “best price” or buyers order)
??You MUST ensure that a redundant culture is created in your BDC to ensure in the absence of one leader, the department is sustainable
??Understand the customer has only a few moments of attention span.?Create a process around this.
??Have the staff on hand to answer an incoming lead instantly. 3-5 minutes no longer suffices.?
??Empower staff to make instant decisions to get back to customers at that moment
??Ensure every customer contact includes an effort to secure a referral. If you can’t attribute real self-generated referral sales from your BDC that didn’t come from an internet lead or phone-up, your Business Development Department isn’t developing business.
??Ready for more?
??Subscribe to the BDC podcast on all platforms “Modern Dealer: Business Development”
??Need even more support??
??Schedule call
Sign up for the March BDC Virtual Bootcamp ?