to BDC or not to BDC , that is (still) the question for many dealers…
BDC Colin T.
BDC Director/Consultant. I build sales teams and improve under performing BDCs | See my dealer testimonies below ??
In 2023 70% or more of dealership customers engage Online or by Phone.
However, looking at the staffing, you will find a small group of people handling the largest group of customers.
So this is where a gap comes in.
There is a BDC department working leads and another waiting for them to show up so they can sell them a vehicle.
The opportunity for the modern dealership is to create a
Digital Dealership.
Break down silos through empowering evervone to work together.
We don't have to eliminate sales people.
We don't have to eliminate traditional BDCs.
We create a unified front that delivers the ultimate experience.
Communicate 1000% through your CRM.
Measure results frequently.
Create audibles.
Make adjustments.
Repeat.
About BDC Colin: I recruit the very best BDC team members for your dealership with my proprietary recruiting system that outperforms anything else out there and then provide the very best training for them. Then I lead by example and show them how to do the job. I help your managers better manage their department?by holding your BDC accountable BY THE HOUR so that you can expect 4-8 appointments per day MINIMALLY from each of your BDC reps.?
If your BDC reps aren’t setting 4-8 appointments per day minimally?
If your BDC agents aren’t each setting appointments that translate into 1-2 deliveries a day minimally from their efforts?
If your BDC doesn’t use a live turn-over process?
If you do not hold your reps accountable by the hour with my go green accountability system?... You are leaving massive opportunities on the table - we should talk.
BDC Colin
708-RED-LINE
(708)733-5463