BCHA Brief | January 2025
British Columbia Hotel Association
British Columbia's Voice of the Hotel Industry at the Federal, Provincial & Community Level - add your voice today
Stay informed with the latest news and insights, upcoming events, advocacy efforts, and educational opportunities.
Want exclusive access to even more valuable resources and programs? BCHA members receive our comprehensive weekly newsletter, Industry Update, packed with member-only benefits, in-depth analysis, and exclusive offers. Learn more and join BCHA today!
IN THE NEWS
THE BCHA SUMMIT RETURNS | EARLY BIRD PRICING ENDING SOON!
April 22-23, 2025 | The Westin Bayshore, Vancouver
Early bird tickets for the 2025 BCHA Summit are available! Register by February 14th and two verified trees will be planted by veritree!
Some other great benefits to register early are:
Early Bird Pricing: Member Full-Summit: $779 | Non-Member Full-Summit: $1,039
Ron Tite to Open as Keynote Speaker
We are pleased to announce that Ron Tite will be the opening keynote speaker at the?BCHA Summit.?Ron is an award-winning advertising creative, bestselling author, and globally sought-after speaker. Known for his humour and innovative insights, Ron has worked with leading brands like Google, Microsoft, and Volvo to navigate creativity, leadership, and disruption.
As the founder and Chief Creative Officer of Church+State, Ron blends content and advertising into impactful strategies. Named one of Marketing Magazine’s “?Top 10 Creative Canadians,” he’s also a podcast host, playwright, and producer, recognized for pushing boundaries across industries.
Prepare to be inspired as Ron takes the stage to share actionable strategies and fresh perspectives tailored for hospitality leaders navigating change in a fast-paced world.
OTHER UPCOMING EVENTS
2025 BC Tourism Industry Conference
March 5 - 7, 2025 | Sheraton Wall Centre Vancouver
SPARK BC Liquor & Cannabis Conference
March 5, 2025 | Sheraton Wall Centre Vancouver
WORTH Leadership Summit
领英推荐
March 11, 2025 | The Westin Bayshore, Vancouver
IN CASE YOU MISSED IT
BC Hotel Association Appoints Paul Hawes as new President & CEO
Ingrid Jarrett Named one of the most Influential Women in Business by BIV News
HELPFUL TIPS & REMINDERS
Embracing Change: The Shift to Smarter Hospitality
Written by: Brent O'Connor, Bed + Plate Sales Strategies
New trends in hotel sales are emerging (they are admittedly, everywhere!) but everyone does appreciate the mantra of working smarter in 2025, rather than harder. Hoteliers will have to align themselves with the changes that have been occurring in the hospitality industry previous to this year.
The days of just sending a marketing email or social media post and hoping it will generate enough revenue to justify the cost of design and send to is over. Today’s guests want, and demand personalization beyond their expectations. Surprise and delight. These are today’s guests. This is where AI steps in to help hotels truly understand their guests. By analyzing things like guest behaviour, room choices, and minibar preferences, hotels can get ahead of the game. The real magic happens when they can anticipate what guests need—even before the guests realize it themselves.
Continue reading on bcha.com.
Winter Wild, Sustainably Styled: Eco-Friendly Outdoor Adventures
Encourage guests to enjoy winter responsibly by promoting low-impact activities, staying on designated trails, and practicing leave-no-trace principles to protect the environment.
Promote Eco-Friendly Winter Sports: Recommend activities like snowshoeing, cross-country skiing, or wildlife watching, which have minimal environmental impact compared to motorized sports.
Stick to Trails: Remind guests to stay on designated trails to protect fragile winter ecosystems and reduce the risk of disturbing local wildlife.
Pack It In, Pack It Out: Encourage guests to carry reusable containers and pack out all waste, leaving nature as pristine as they found it
Brought to you by GreenStep
BECOME A BCHA MEMBER: MORE THAN JUST A MEMBERSHIP
Gain a team dedicated to your success. BCHA membership offers advocacy, education, cost-saving benefits, networking, expert advice, and personalized support.Any owner, operator, or senior management leader in BC's accommodation sector can join the association. Visit our website for more information.
--
1 个月Highly recommended