BCHA Brief | August 2024

Welcome to the 2nd edition of the British Columbia Hotel Association's monthly LinkedIn newsletter! Stay informed with the latest news and insights, upcoming events, advocacy efforts, and educational opportunities.

Want exclusive access to even more valuable resources and programs? BCHA members receive our comprehensive weekly newsletter, "Industry Update", packed with member-only benefits, in-depth analysis, and exclusive offers. Learn more and join BCHA today!

IN THE NEWS ??

The Hotel Association of Canada has just announced the appointment of new president and CEO, Beth McMahon , effective September 16th, 2024. As an award-winning association leader, McMahon has extensive industry experience and is committed to leading the HAC into the next chapter of growth and advocacy success.

“I am honoured to join the Hotel Association of Canada at such a pivotal time for our industry,” said McMahon. “The hotel industry is a vital part of Canada’s economy and culture, and I look forward to working with our members and partners to continue to build momentum, promote our industry’s value, and effectively influence and advocate on key issues.”

Under the guidance of Beth McMahon, the Association will continue to champion the interests of the hotel sector. A particular focus will be placed on addressing critical workforce issues, ensuring fair rules for short-term rentals, and strengthening Canada’s position as a competitive travel destination. Read the full article below:

The Federal government is considering new measures to curb the use of the Temporary Foreign Worker (TFW) Program due to concerns about worker abuse and misuse of the program. Employment Minister Randy Boissonnault announced a suite of changes he plans to pursue to reduce the number of such workers in Canada. The decision stems from growing criticism of the government’s immigration policies, which are seen as straining housing stock and healthcare services.

Just announced! Wyndham Connect is now available across North America. Designed to enhance the guest experience through a series of mobile-centric tools, Wyndham Connect leverages an AI-driven large-language model, allowing owners to cater to travellers and their evolving needs. More than 2,000 hotels in North America have started using Wyndham Connect.

“We always put our franchisees first, and investing in innovative technology like AI sets them apart from the competition,” says Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts.

UPCOMING EVENTS ???

IN CASE YOU MISSED IT ??

WONDERWEST

Want to attract more corporate events to your property? BCHA can help with WonderWest!

In partnership with Venue Series, this program ensures expanded exposure for your property… without you ever leaving your premises. We represent you in-market, connecting with influential meeting planners who are looking for unique venues and hotels to host their corporate clients next event.

What’s in it for you?

?? Professional Representation

?? Cost Savings

?? Increased Exposure

?? Flexible Package Options

Find out how BCHA can promote your property and provide you with qualified leads. Reach out to Samantha G. , Member Services Manager, for more information.

HELPFUL TIPS AND REMINDERS ?

THE KEY DROP: VIDEO PODCAST SERIES ??

The BCHA is launching its very own video podcast series, called The Key Drop! The episodes that make up this series work to showcase members of the BC hospitality community, exploring the ups and downs of their careers and key learnings that they have gained along the way.

Stay tuned - the 1st episode is coming soon! Host, Gareth Allen-Symmons , sits down with BCHA president and CEO, Ingrid Jarrett , to share her journey.

BECOME A BCHA MEMBER: MORE THAN JUST A MEMBERSHIP ??

Gain a team dedicated to your success. BCHA membership offers advocacy, education, cost-saving benefits, networking, expert advice, and personalized support.

Any owner, operator, or senior management leader in BC's accommodation sector can join the association. Participate in votes, AGMs, and exclusive events. Your dues support our work as a non-profit.

Visit our website for more information.