BBC - we should all be proud

BBC - we should all be proud

Recently I’ve been pretty vocal with my criticism of the BBC but its initiative with helping out schools and colleges during lockdown is brilliant. .

It will especially help the 000s of kids who don’t have access to home broadband. Only the BBC could do this, PSB at is very best and a massive hat tip to my old boss Tim Davie.

Maybe it’s the LinkedIn circles that I move in but I’ve seen very few mentions of this. Please could everyone shout about it? Richard Walker every message in every “owned” space should be about this. On air “talent” should be shouting about it. “Earned” space in the should be all over this. Marketing should be carefully targeting where “earned” and “owned” aren’t reaching. Justin Bairamian, put away your vanity projects, stop dreaming about pointless Promax golds, and make straightforward content about it. Let’s celebrate that our national broadcaster has done this. Who knows, it might even help with Charter renewal


While I’m here, it would be remiss of me not to mention my charity bike ride for Macmillan later in the year. A mate and I are going cycle from Lands End to John O’Groats in 9 days. We’re both old and knackered so it won’t be easy.

https://www.justgiving.com/balhamoldgits

#BBC #TimDavie #Bitesize #lockdown

Nice Article Simon Hawkes i agree it's a great thing for our former employer "BBC" to be shouting about but i fear it's just not "sexy" enough to be using up airtime ratings when they have iplayer, drama etc to also appease but food for thought for sure

回复
Simon Hawkes

PSO Homeless Prevention Team

4 年

Justin Bairamian please do the right thing and justify your mega bucks

要查看或添加评论,请登录

Simon Hawkes的更多文章

  • AVOD – Will a More Targeted “Marketing Centric” Approach End the Choice Paralysis?

    AVOD – Will a More Targeted “Marketing Centric” Approach End the Choice Paralysis?

    On Platform ‘Real Estate’ On air TV marketing planning has always been dependent on ensuring that there is enough…

  • How to Best Manage and Plan Your Promotional Marketing Inventory (Hint; the answer is not multiple EXCEL sheets)

    How to Best Manage and Plan Your Promotional Marketing Inventory (Hint; the answer is not multiple EXCEL sheets)

    I’m old enough to have planned single media (TV) campaigns using the back of a cigarette packet and a calculator . I…

  • The best boss ever...

    The best boss ever...

    Today I received and E Mail from a boss I had in 1986 and it got me thinking about the leaders I’ve had over the years…

    10 条评论
  • BBC - more expensive creative masturbation

    BBC - more expensive creative masturbation

    I adore the BBC. I consume the BBC more than any other media.

  • Tim - Stop The Creative Masturbation

    Tim - Stop The Creative Masturbation

    Full disclosure, I worked at the BBC for 13 years under the brilliant leadership of Alan James and loved every second…

  • Is LinkedIn becoming like Athena ?

    Is LinkedIn becoming like Athena ?

    The last Athena shop shut in 2014, they were mainly known for selling posters, the most famous one being of the lady…

  • Don't Forget Us

    Don't Forget Us

    The media industry rightly prides itself in having met or working towards meeting many diversity targets when it comes…

    3 条评论
  • Don't forget us

    Don't forget us

    The media industry rightly prides itself in having met or working towards meeting many diversity targets when it comes…

    2 条评论
  • Sheen - get a grip

    Sheen - get a grip

    Are the luvvies really this far removed from reality? During these dark times I thought I’d see what was trending on…

  • Was Winston Churchill right ?

    Was Winston Churchill right ?

    "History is written by the winners " is a quote attributed to our wartime Prime Minister 2020 is being touted as a…

社区洞察

其他会员也浏览了