BBC - we should all be proud

Recently I’ve been pretty vocal with my criticism of the BBC but its initiative with helping out schools and colleges during lockdown is brilliant. .

It will especially help the 000s of kids who don’t have access to home broadband. Only the BBC could do this, PSB at is very best and a massive hat tip to my old boss Tim Davie.

Maybe it’s the LinkedIn circles that I move in but I’ve seen very few mentions of this. Please could everyone shout about it? Richard Walker every message in every “owned” space should be about this. On air “talent” should be shouting about it. “Earned” space in the should be all over this. Marketing should be carefully targeting where “earned” and “owned” aren’t reaching. Justin Bairamian, put away your vanity projects, stop dreaming about pointless Promax golds, and make straightforward content about it. Let’s celebrate that our national broadcaster has done this. Who knows, it might even help with Charter renewal

While I’m here, it would be remiss of me not to mention my charity bike ride for Macmillan later in the year. A mate and I are going cycle from Lands End to John O’Groats in 9 days. We’re both old and knackered so it won’t be easy.

https://www.justgiving.com/balhamoldgits

#BBC #TimDavie #Bitesize #lockdown