BBC Cuts Ruined My Fluffy American Pancakes!
I was as angry as the other 120k people who signed a petition this week against the cancellation of recipes from the BBC website (mainly because they have one of the best Canadian pancake recipes*).
Whilst I will not pretend to be a culinary expert and having even spent a bit of time with Nigella Lawson and a flat full of books I am only ever motivated to cook through online content.
120k person petition is actually very small in comparison to the total 23bn views of online cooking content in 2015 (170% rise from 2014). BBC doesn’t actually rank in the top 10 most popular food sites.
The leading channels to consume uploaded content include YouTube (11bn), Facebook (9.3bn) and Vine (2bn) whilst the leading media groups include BuzzFeed (Tasty), Vice (Munchies) and…..Playboy! The majority of these groups are keeping the content digital and would probably struggle to move in the opposite direction to Jamie Oliver, Nigella Lawson by producing a book due to authenticity.
One individual, The Body Coach, has managed to execute the entire strategy from his Surbitan Flat! Joe Wicks recently launched in the US (and took up a proportion of my day watching his Snapchat). His combination of HIIT video content, tailored recipe plans, motivational digital content and importantlyLeanIn15 Meals that consume 15 seconds of your browsing across Facebook and Instagram have helped to launch a book that obliterated Delia Smiths’ long lasting Christmas record.....Read more