BB Client Reveals + Bunnings Snags Australia's Most Trusted Brand

Look, we can’t speak for anybody else. But for us? Spring sprung, and with it came a burst of creativity and thinking toward the future. But here and now, we’ve been thrilled to showcase our latest branding project with a new client. It’s definitely one to check out below.

In other news, our MD, Mike, is also opening up growth marketing sessions to help you supercharge your brand’s potential.

Keep reading as we break down how Bunnings snagged the title of Australia’s Most Trusted Brand for 2024. The humble Bunnings story is packed with valuable lessons in building trust and loyalty, applicable to anyone (we’re looking at you, professional firms).

Okay, okay. Enough waffling on our end. Let’s dive in.?

Client Brand and Website Reveal: Rayne Legal?

Some clients don’t seek to fit in. So, how do we ensure their branding makes a splash in what is traditionally a very competitive, focused market? Well, it starts by getting your brand identity and mission statement right. That’s exactly what we focussed on first for our latest financial services client, Rayne.

Founder Celeste was determined for the Rayne brand to be unique, strong, and memorable and to seamlessly integrate the legal, compliance, risk, and governance solutions she provides. Given the breadth of work across these areas, few firms or individuals can communicate this, but it was critical to help Rayne differentiate itself.

Knowing Celeste personally, It was clear to us that her brand design demanded energy and ambition and to communicate this visually. Rayne supports forward-thinking and growth-minded firms who seek not just to get things done but done the right way. Therefore, it remained important to us throughout the brand and website design process to maintain a no-nonsense, clear, and effective identity, carefully selecting our use of colour, font, and wordplay to create a powerful end result that speaks for itself.

Results:

The brand and corresponding website have just launched into the world, so watch this space! As of now, we can say we’re proud as punch of the work we’ve completed for Celeste and the Rayne brand. We’re excited to continue support into the future.

Beyond Billables Growth Marketing?

You want to grow your professional firm. We have the know-how.

Mike now offers bespoke growth marketing sessions to businesses needing help with one (or more) issues within their BD strategies, marketing efforts, and growth campaigns.

From one-person practices to global market leaders, he has spent the last two decades helping business owners like you to build better brands. A former top lawyer turned international recruiter and advisor for the world’s leading firms; Mike knows professional services businesses inside-out.

Ready to get chatting? Swing us a DM or head to the link in our bio for a complimentary guide!

It’s Official: Bunnings 'Snags' Australia's Most Trusted Brand Title ?

We can smell the victory snags sizzling from here.?

Bunnings has cemented its place as Australia’s Most Trusted Brand for 2024, and this recognition is by no mere accident. At the heart of their success is a steadfast commitment to being a humble, down-to-earth brand that resonates with everyday Australians. Since its inception, Bunnings has focused on creating a welcoming environment where DIY enthusiasts and home improvement novices feel empowered to tackle big or small projects.

The essence of their brand trickles down every area of the business and oozes across every customer touchpoint. Bunnings' approachable staff and community-oriented initiatives (think free workshops and local sponsorships) have built a genuine connection with customers, particularly in trying times post-pandemic. For any brand, authenticity is key, and Bunnings positions itself not just as a retailer but as a friend to families nationwide.

From its ad campaigns to its relevance in meme culture, Bunnings is a brand that has successfully tapped into what it means to be Australian across generations, demographics, and subcultures. That’s no simple feat.

The good news is that anyone can take a leaf out of Bunnings’ book. It’s the always consistent brand positioning that’s allowed Bunnings to build lasting loyalty, earning the trust of Australians time and again, well beyond just this year.

In a marketplace often characterised by flash and gimmicks, Bunnings’ down-to-earth approach stands out, proving that sometimes, simplicity is sophistication.

Quote of the Week:

Never be afraid to laugh at yourself. After all, you could be missing out on the joke of the century.

• Dame Edna Everage