Bazaarvoice Huddle: Vol. 10

Get the latest coverage of CPG updates and emerging trends, with a special focus on social media and influencer marketing.

?? Love in the air

• Tatcha taps into the charm trend with limited-edition Valentine’s Day drop.?
• Rare Beauty and LolaVie collab for an iconic Galentine’s Day activation.?
• Last year, Lana, this year, Rosé: No one does February quite like Skims.?

?? Seeing double

• How can skincare brands prove value to dupe-hunting and discount-driven shoppers??
• Viral beauty brand and dupe-hunter fave, MCoBeauty, enters Target.?
• Charlotte Tilbury takes on her copycats in new campaign.

?? Coffee break read

• Social’s big bet on commerce is paying off—and not just on TikTok.?

?? It's a brand's world

• ?Welcome to my world.?
• ?Social-first beauty brand REFY introduces REFY World.?
• ?Why more companies are creating their own brand studios.??

?? Influencer news

• Poppi creates a stir at the?Super Bowl with their influencer-first ad and PR gifting campaign.?
• Chamberlain Coffee’s buzzy café opening spotlights the far reaching brand power of creators.?
• ?Rare Beauty launches its first creator campaign.?
• Who can say no to a bagel??

??? Social media news

• TikTok traffic is nearly back at its pre-shutdown levels—but what’s next??
• No one’s working harder than Meta with a slew of TikTok-like Instagram updates.?
• Instagram, Snapchat, Substack: Social platforms are trying to win over fleeing TikTok creators.

?? That’s a wrap!

What are your thoughts on the campaigns, collabs, and trends we covered today? Let’s talk in the comments!

See you in the next one.