A Battlecard Highlights More Than Just The Features & Benefits of Your Product!
Leading Edge Copywriting
Your Copywriting Agency - We Create Copy That Helps YOU Sell - Specializing in B2B Sales Enablement to help your team
If you are the head of sales for your company, you may have noticed that your sales team is having difficulty penetrating a new market or selling against a particular competitor. Well, you’re not alone. But the good news is, one of the most effective sales enablement strategies, known as the Battlecard, is now accessible on the market!
A Battlecard is a crucial piece of sales enablement content for business-to-business projects. Given how comprehensive it is, this material serves as the backbone of the sales enablement approach and contains so much information or?guidance for the sales team. There is no standard method of using battlecards because every business owner has unique requirements. In this article, Leading Edge Copywriting Agency will walk you through the meaning of a battlecard, its uses, and why it is so important for your business.
What You Should Know About Battlecards
Whether you call?it a battlecard, a selling guide, a sales playbook, or a cheat sheet, a salesperson can gain a competitive edge from utilising this?tool. Traditionally, battlecards have been regarded as sales enablement tools for aggressively selling against a particular competitor. It is a concise selling manual that provides the information, strategies, and steps necessary to create an incredible sales pitch in 60 seconds. Although this is a common use for battlecards, your sales team may benefit more from other applications.
The Battlecard will become the go to item for your sales team as all the information they want will be at their fingertips so they can make a sale. It is more of a content repository or one-stop shop for the most recent datasheets, slide decks, etc. It is composed of scripts and sales copy that a salesperson can use when speaking with different prospects.
What makes a Battlecard so important to your company's success?
Did you know, that 71% of businesses that use battlecards report an increase in their win rates as a direct result of their use of this technique? Yes! You read it right. Incorporating battlecards into your marketing strategy can yield significant results for your business.
It will keep your sales team ready for anything. By using battlecards, your sales team can ensure that they are speaking appropriately and providing accurate information when speaking with potential clients. For this reason, this uniformity may be appealing to customers who are looking for a trustworthy brand with which to engage. No matter who they speak to, they will get the best response.
A battlecard is not a long form script or sales material based on opinions. Rather, they are an internal document, typically a one - or two-page cheat sheet, that consists of high value talking points and is designed specifically to assist your sales team in closing deals. When the salesperson is communicating with a hot lead, they provide assistance in maintaining organisation and prevent the salesperson from winging it on their own.
What’s Inside a Battlecard?
A brief and succinct explanation of what you do or what you sell, along with the primary advantage that it offers to the potential customer, is known as an elevator pitch. It will put emphasis on your unique selling proposition, also known as a USP, which is a point of differentiation or something extraordinary about you or your services.
It is a good way to start a conversation. Since it?is condensed, straightforward, and intended to pique the other person's interest so that they will want to learn more and ask for more?information about it.?
Frequently asked questions, or FAQs as they are known, are a great way to improve your customer’s experience. Prospective buyers may have a number of questions, and this section provides answers that are in accordance with the company's policies. This prevents any confusion or "he said, she said" by making sure everyone is on the same page.
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The FAQs enable you to answer specific questions that your customers have about your business. They are also represented as an alternative way to communicate?and connect with the audience you are trying to reach.
This section of a battlecard is where we explain the problem(s) your product solves or the results it can produce for the customer. It's very similar to making a car sale. They won't get it unless you break down all of the features and benefits for them. Your prospect's interest will be maintained if the features are directly related to the benefits they will receive.
We will make sure it is well structured so that your sales team can quickly find the information they need. You'll expect your copy blurbs to?be concise, easy to read, and written in a conversational tone.
Most agencies only create battlecards that are specifically designed for their closing sales team. In our agency, we also offer a competitor orientated battlecard. Rather than containing information about your company, products, or services, it provides intelligence about the competition.
It quickly became one of the most popular tools for assisting sales teams. It may contain pertinent details about the products offered by your competitors, demonstrating how or why your product is superior to their offering, and?ensures that everything remains consistent. Think of it as competitor intel that may be used to your sales team's benefit.
Every salesperson faces the challenge of overcoming customer objections. However, as a salesperson, you can't afford to give up on a sale opportunity that easily. Knowing your product inside and out is important, but so is knowing what the customer is really complaining about.
Incorrect assumption, making a mountain out of a molehill, and having a true disadvantage compared to the competition?are the three most frequent forms of objections.
Don't worry, our copywriters will be ready with a list of possible objections and a persuasive sales argument to overcome them. Your sales team will be more equipped to overcome any concerns expressed by customers.
Need a Certified Copywriter?
If you are in the process of designing your company's very first battlecard from scratch or if you require the assistance of someone?in this endeavour, Leading Edge Copywriting is the perfect agency for you.
As Jeffrey Gitomer said, "Great salespeople are relationship builders who provide value and help their customers win". We will assist your team in enhancing the brand image of your business and developing fantastic copy that eloquently describes the qualities and advantages of the service or product you offer. You can also choose from a number of different templates, for us to create a unique battlecard that will help your team win more deals. Or more in depth and purpose built to improve your sales team's demo giving skills. To see our sample template in more detail, you can visit our Work Sample section and click on the Battlecards.
To find out more about our copywriting services, you can visit our website leadingedgecopywriting.com and go to the contact page to fill out the contact form. You may also schedule a clarity call with us to discuss how we can best fulfil your needs. We'll get back to you as soon as we can.