The Battle for Incumbency

People don’t like change. Incumbents will stay in power unless a challenger provides a compelling case for their ouster. But with more than 4bn people in the world voting in elections this year, there has been one consistent result: the incumbents have been successfully challenged. In fact, incumbency itself has been successfully challenged. In this most unprecedented of times, voters are consistently looking for change. Across Europe, there is a rise in ‘change candidates’ from the ECR in Brussels to the AfD in Germany. The Tory party in the UK received its worst defeat in history after 15 years in power. Just last week, the American people handed the Democrats a full-throated rejection. In Ireland, the two historic main parties are the incumbents, so how should party leaders approach this election?

Read more at: https://birchleastrategies.com/blog/incumbency/