The Battle of the Beans: Why Starbucks Reigns Supreme on sales per square foot and how Restaurants can benefit.

The American coffee scene is a fierce battleground, with two titans leading the charge: Starbucks and Dunkin' Donuts. But a closer look reveals a surprising disparity. Despite similar footprints, Starbucks boasts a staggering 65% greater sales per square foot than Dunkin' Donuts. What's behind this discrepancy?

Specialty Coffee vs. Standard: A Tale of Two Coffees

Starbucks has carved its niche in the realm of specialty coffee ( or some may argue close to a specialty coffee). Their focus is on high-quality beans, unique flavor profiles, and a premium experience. From meticulously crafted lattes to innovative seasonal offerings, Starbucks caters to a growing U.S. consumer seeking a specialty coffee, not brown dishwater.

Dunkin' Donuts, on the other hand, positions itself as a quick and affordable grab-and-go option. Their coffee offerings are on the lower end being described by many coffee consumers as tasting more like dishwater than a real coffee.

Why America Craves Specialty Coffee

The American palate has evolved. In 2023 more than 60% of the USA coffee drinkers were demanding specialty coffee having developed their palates from the brown dishwater served in the past. And the specialty coffee market is growing at 2-3% a year.

The consumer is no longer content with a basic cup of coffee.

Those restaurants that have recognised the demand for specialty coffee are now reaping the rewards of higher sales per square foot.

The Recipe for Success: Specialty Coffee as Your Secret Ingredient

This trend towards specialty coffee presents a golden opportunity for restaurants across the US. Imagine the impact on your sales per square foot if you offered a curated selection of specialty coffees alongside your existing menu.

We are currently in discussions with several large restaurant chains with several thousand storefronts to transform their coffee offering and substantially increase their sales per square foot.

Ready to Brew Up More Success?

As New York's leading specialty coffee roaster, we understand the power of a specialty coffee experience. We can help you craft a coffee program that elevates your offerings and attracts customers seeking more than the ordinary.

Contact us today and let's discuss how we can transform your coffee selection into a sales-driving force. #coffee #specialtycoffee #restauranttrends #salesgrowth #coffeelover #abbotsfordroad #abbotsfordroadcoffeespecialists