Bath Bombs Are the Hottest New Trend!
The changing lifestyle, rising disposable income, and adoption of the Western lifestyle have increased the demand for fancy personal care products. In addition, consumers are investing money and time in various self-care activities, such as mind-body rebalancing, visits to the spa, and others, which is expected to drive the demand for bath bombs over the forecast period.
According to a report by Kings Research, the global Bath Bomb Market was valued at USD 24.7 million in 2022 and is projected to reach USD 35.9 million by 2030, with a CAGR of 4.87% from 2023 to 2030.
Moreover, social media's growing influence and the active marketing efforts of industry players have led to an increase in bath bomb sales. The expanded availability of these products across various platforms also plays a role in the market’s upward trajectory.
Key Insights:
Lush launched a new environmental friendly bath bomb product in the market- In January 2021, Lush introduced an environmentally friendly bath bomb collection for Valentine's Day.
Growing Focus on Personal Hygiene is Expected to Boost the Market Growth?
Consumers are placing increased importance on personal hygiene due to its positive impact on both mental and physical health. The awareness that improving personal practices can lead to healthier lifestyles has driven demand for products like bath bombs, which blend hygiene with a luxurious experience.
Personal hygiene now encompasses a broad range of activities, including handwashing and body care, leading to higher demand for innovative, aesthetically pleasing products such as bath bombs.
Increasing Demand for Body Care and In-Shower Products is Expected to Augment Market Expansion
A growing interest in health and wellness has led consumers to prioritize body care, increasing demand for bath bombs and other in-shower products. Beauty brands have responded by offering a variety of luxurious, high-end products designed to meet these consumer preferences.
For example, according to NPD Group, U.S. prestige skincare sales reached $1.6 billion in the first quarter of 2022, reflecting an 11% increase year-over-year. The second quarter saw an even greater rise, with sales reaching $1.7 billion and a 12% growth rate. This shift towards premium and visually appealing shower products is further propelling market growth.
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North America is Dominating the Market with a Forecasted Market Value of USD 12.0 million
Leading the market with a revenue of USD 9.0 million in 2022 and a forecasted value of USD 12.0 million, the North American market is driven by increased consumer spending on personal hygiene and body care products.
Asia-Pacific is the Second Largest Market with a Forecasted Market Value of USD 9.3 million
As the second-largest market, Asia-Pacific is expected to reach USD 9.3 million by 2030. Heightened awareness of wellness, cleanliness, and personal hygiene in countries like India and Japan has spurred demand for bath bombs, with manufacturers introducing new products to cater to these preferences.
Market Players are Focusing on Launching New Products to Gain a Competitive Edge in the Market
The bath bomb market is highly fragmented, with key players like The Village Company , Biocrown Biotechnology Co., Ltd Co., Ltd., Gingerly Naturals (P) Ltd. (P) Ltd, Napa Soap Company , and others aiming to strengthen their market presence through product launches, collaborations, and partnerships. These efforts are helping them gain a competitive edge and expand their businesses across global markets.