Bath & Body Works’ Loyalty Play + Retention Jobs Inside!
Welcome to the latest edition of The Retention Weekly?.
Hello, dear reader,?
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As I walked into the weekend, I wondered how my social life had narrowed down to attending colleagues' weddings!
(Not that I didn’t enjoy myself and the food…)
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Not a lot of rest, but I made some solid progress on several fronts. And I also planned out a few errands for the week that I’ve been procrastinating on for a while. :)?
(Send me your strategies to unblock procrastination? Pretty please?)
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Today's newsletter brings you the freshest updates, spotlights exciting career opportunities, and shares knowledge to enhance your strategies.
?Scroll down and find an interesting read.?
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On the other hand, here's what's hot and new in the world of Retention Marketing.
??New things in the world of Retention Marketing
1. Bath & Body Works Achieves Record Customer Loyalty
Bath & Body Works reported a 3.1% revenue increase to $1.61 billion in Q3 2024, driven by high demand and a 4% rise in active loyalty program members.?
How?
??? Your takeaway: Are you just offering discounts or building a personalized loyalty loop? Engagement, exclusivity, and convenience make customers stick around—not just price cuts.
2. Telecoms firm Charter Communications Introduces Affordable Plans to Boost Retention
Facing stiff competition, Charter Communications’ Spectrum has launched new, cost-effective internet plans.
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How?
?? Your takeaway: Are you focusing only on price or enhancing the experience? Whether it’s faster service, personalized engagement, or better customer support, real retention comes from making customers feel valued—not just sold to.
And here’s the part of the newsletter that you’re looking forward to…
?? Career Opportunities in Retention
1. Retention Executive | Nykaa Man
Location: Mumbai | WFO
Experience: 1+ year
CVs to be sent to [email protected]?
2. Retention Marketing Manager | Mcaffeine
Location: Mumbai
Drop your resumes at [email protected]?
?3. Retention Marketing Role | Knya
Location: Mumbai
Know of a job opening? Reply to this email; we’ll feature it in our next edition.
???? Resource of the Day
To Leverage Data is to Have Power
We all know that data is the new oil, but how many legacy businesses are effectively fueling their operations with this powerful resource? What bottlenecks are preventing them from harnessing this data, and how can they measure ROI from MarTech tools? Join Ruchdi Hamed Naji as he shares his insights from the KSA Market.
Ruchdi, who’s been in the game for a while, tells us how he learned a great deal about the power of data. He’s big on using technology to tailor messages for each customer. He talks about how something as simple as knowing what a customer likes can make a huge difference.
And lastly, because we truly love and value a good value-sharing experience…
?? Community Spotlight | Events you should attend
We just wrapped up an electrifying RCS Roadshow at the Google Mumbai office. ??
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From redefining SMS with interactive, branded messaging to unlocking new engagement strategies, our attendees got an exclusive deep dive into the world of Rich Communication Services (RCS) for Business.
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Here’s what went down:
?Game-changing insights from Google on RCS adoption & real-world impact.
?Multi-channel strategies by WebEngage to maximize conversions.
?Real-world case studies that showcased the power of RCS.
?A buzzing room full of industry leaders exchanging ideas & networking.
Want to be part of such kickass events? Reply to this email, and we’ll connect you with the best.
P.S. Enjoying our newsletter? Share it with a colleague who might find it valuable!