BATCOM: The Proven Path to Branding, Awareness, and Conversion
Eric V. Holtzclaw
From Invisible to Unforgettable | We Turn Brands into Market Leaders with Strategy, Storytelling & Smart Execution
At Liger, we don’t believe in guesswork; we believe in strategy. And at the heart of our strategy is BATCOM—a methodology to help companies Be Known.
BATCOM stands for Branding, Awareness, Traffic, Conversion, Optimization, and Maintenance. It’s not just a marketing framework—it’s a growth engine that takes your business from invisible to unforgettable.
Breaking Down BATCOM
?? Branding – Your brand is more than a logo; it’s your identity. Our team helps define your voice, messaging, and positioning so you stand out in your industry.
?? Awareness – If no one knows you exist, they can’t buy from you. Liger crafts strategic campaigns across digital, social, and traditional channels to put your brand in front of the right audience.
?? Traffic – Once you have attention, you need to drive visitors to your website. Through SEO, paid media, and content marketing, Liger ensures people are finding you.
?? Conversion – Traffic is useless if it doesn’t turn into leads and sales. We develop landing pages, calls-to-action, and a clear user journey to convert visitors into loyal customers.
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?? Optimization – Marketing is never “set it and forget it.” Liger analyzes data, tweaks campaigns, and refines messaging to maximize ROI and keep your momentum going.
?? Maintenance – Consistency is key. Our team provides ongoing strategy and execution to keep you relevant, adapting to industry shifts and customer needs.
Liger’s Role in Your BATCOM Journey
At Liger, it’s not about checking boxes—it’s about building brands that last. Need to scale your business? Our team of strategists, creatives, and marketing experts will guide you through every stage of BATCOM.
Your brand deserves to be seen. Your business deserves to be heard. It’s time to Be Known.
Ready to take the next step? Send me a message or reach out here, I’d love to chat: https://ligermarketing.com/contact/?