Is Batak Talent the Secret Weapon for Foreign Companies Hiring in Indonesia?

Is Batak Talent the Secret Weapon for Foreign Companies Hiring in Indonesia?

In recent years, Indonesia has become the new gold rush for foreign investment, with companies from Silicon Valley to Shanghai scrambling to get a slice of Southeast Asia's economic pie. Tech startups and multinationals alike are elbowing their way in, eager to plant their corporate flags in Jakarta’s skyline. But with this boom comes a pressing question whispered over espresso martinis and cautiously mentioned in board meetings: Is Batak talent the magic ingredient to building an invincible workforce in Indonesia?

It’s a question that, let’s be honest, only a roomful of expats in search of the “perfect cultural fit” would concoct. Because why settle for local expertise when you can obsess over finding the ideal blend of bluntness, assertiveness, and just enough regional flair? Batak people, known for their forthrightness and ambition, are already popular in local circles. But for foreign companies, they’re a revelation—a group so gloriously unafraid to challenge authority that it’s practically seen as a feature. So here we are, exploring the highly selective fixation on Batak talent and watching as companies bend over backward to find employees who’ll bring them “real talk” with just a hint of Indonesian flavor.


The Batak Work Ethic: Tireless, Blunt, and Just Slightly Terrifying

Ask any CEO who has set foot in Indonesia what they think about Batak employees, and you’ll get a mixture of admiration, fear, and admiration for their ability to stir fear. Batak people are famed for their relentless drive, their “call-it-like-they-see-it” style, and their knack for making even the most seasoned managers feel like they’ve just been gently, yet firmly, eviscerated. For foreign companies exhausted by endless rounds of corporate niceties and “maybe just try to consider” phrasing, Batak talent is a dream come true.

Foreign companies can’t get enough of it. “They’re like corporate caffeine,” said one expatriate manager who insisted on remaining anonymous. “They’ll tell you exactly why your project is stupid and that you should go back to business school, and somehow, that’s exactly the kind of transparency we’re looking for.” Who needs polite feedback forms and reserved suggestions when you can have an employee who will stare you down, tell you your strategy is fatally flawed, and suggest a better one—preferably in less than 60 seconds?

In a world cluttered with requests to “circle back” and “align,” Batak employees slice through the jargon with refreshing, unfiltered clarity. They’ve turned bluntness into a workplace superpower, leading to a foreign corporate fanbase that can’t get enough of the Batak’s terrifyingly effective candour .

And truly, who hasn’t wished for a voice of reason brave enough to suggest that the third version of that PowerPoint really isn’t making it better? The Batak work ethic embodies the no-nonsense spirit foreign companies crave but often can’t produce organically. Finally, someone unafraid to state the obvious: sometimes, less is more, and if they say it in a way that feels slightly like a well-mannered insult? Well, that’s just the icing on the cake.


How Batak People Manage to “Keep It Real” in a Culture Obsessed with Harmony

One of the first things foreigners discover about Indonesia is that the culture is built on harmony. It’s practically a national pastime, this commitment to social cohesion. Smiles are polite, criticisms are buffered with “maybe,” and a harsh word for the boss? Only if you’re fond of corporate exile. But the Batak are here to disrupt this equilibrium, unburdened by the national mandate to keep everything smooth and everyone comfortable. Harmony? Sure, but not at the expense of efficiency, they’d argue—directly, to your face.

Imagine the scene: a meeting room full of polite nods and subtle head tilts, and in comes a Batak employee, immediately scanning the numbers on the screen. They don’t waste time dancing around the problem, no polite preamble about "considering alternatives." Nope, a Batak employee will look straight at the numbers, then at the manager, and say, “This is a bad plan. It’s doomed.”

Foreign managers, of course, are dazzled. This is the candour they’ve been craving after years of polite corporate circles and diplomatic phrasing. Suddenly, they don’t have to play guessing games with their team’s actual thoughts about the new CRM rollout or latest project goals. A Batak employee will proudly inform them, without a hint of hesitation, “Sir, this is the worst system I’ve seen. No one will use it.”

The local team might shift uncomfortably, visibly wincing at the break in the harmony, but the foreign managers? They’re practically clapping. Finally, someone unafraid to call a bad idea what it is! It’s refreshing, really—a Batak employee’s candour provides the sort of clarity normally reserved for a moment of deep reflection, except delivered publicly and with zero room for ambiguity. Harmony may be a national treasure, but sometimes, brutal honesty is priceless.


Adopting the “Batak Approach”: How Other Employees Fake the Bluntness to Get Ahead

In today’s job market, the “Batak Advantage” has become the corporate equivalent of an instant upgrade, and employees from other Indonesian backgrounds are catching on. Watching their Batak colleagues soar up the ranks, they’re taking notes—and now, boardrooms are hearing attempts at Batak-style bluntness from unlikely sources. Enter the Javanese employee, usually an icon of harmony, now testing out Batak-style directness… with predictably mixed results.

Imagine it: a Javanese employee trying to deliver feedback with “Batak bluntness” but sounding more like they’re delivering the eulogy for a beloved goldfish. Instead of the Batak “This plan is fundamentally flawed,” they might manage a hesitant, “If I may be so bold, perhaps this proposal is not entirely ideal?” Politeness dies hard. It’s as if they’re tiptoeing to the brink of bluntness, only to turn back at the last minute.

Some brave souls have even dared to try the full Batak confrontation style, which, predictably, leaves the room in shock. To an HR manager from Texas, though, this is pure gold. “It’s like they’re bringing the cage fight mentality to the boardroom,” he quips. But these efforts at imitation often land awkwardly. While a Batak employee will call your budget cuts “spineless” without blinking, a Javanese trying the same approach might follow up with an apologetic smile and a “no offense, though.”

The lesson for foreign companies? Accept no substitutes. Sure, others may try to borrow the Batak charm for upward mobility, but the difference is unmistakable. A Batak can deliver unfiltered feedback with the confidence of a judge delivering a verdict; everyone else is just practicing. So if you want unvarnished honesty and true ambition—don’t settle for a knock-off Batak impression. Look for the real deal, or get ready for some politely-worded critiques wrapped in layers of caution.


Negotiation, Batak Style: Why Diplomacy and Tact Are Highly Overrated

When a Batak employee negotiates, it’s not so much a discussion as it is a gladiatorial showdown. In a country where most people avoid offense like a national sport, Batak professionals walk right in, look their manager dead in the eye, and declare, “You’re giving me that raise, or I’m gone.” Forget subtle hints or gently phrased requests—this is corporate negotiation as a full-contact sport.

Foreign managers, of course, are in awe. “Finally, someone who understands that compromise is for the weak!” exclaimed a British CEO who had to lock himself in his office after a particularly fiery Batak-led salary negotiation. There’s something thrilling about a workforce unafraid to strip away all those “maybe” and “just a thought” qualifiers. To these managers, Batak negotiators are proof that spine and directness aren’t just found in Wall Street boardrooms but in the heart of Indonesia.

In fact, the Batak approach has sparked a minor HR revolution. Foreign companies have started introducing “conflict resolution” workshops, because, quite frankly, some of these exchanges require de-escalation tactics usually reserved for hostage negotiations. Still, it’s all worth it to the foreign execs, who see Batak assertiveness as a breath of fresh air—a break from endless consensus-building.

Batak employees don’t stop at demands; they justify them with numbers, calmly laying out their contributions in a way that would make a venture capitalist blush. They’ll remind you how they’ve doubled revenue, added strategic value, and practically saved the company from collapse, making it clear they deserve twice the salary you’re offering. And yes, they’re more than willing to “discuss” (i.e., stare down) anyone who disagrees.

For foreign companies, it’s a revelation. Here’s a talent pool unafraid to ask, demand, or just seize what’s rightfully theirs. The lesson? If you want a team that knows its worth and isn’t afraid to wrestle for it, look no further than Batak talent.


While some might argue that foreign companies’ love affair with Batak talent is exaggerated, perhaps these firms are actually onto something. Maybe it’s not just about finding a “cultural fit” but rather a counterbalance—a kind of antidote to the usual corporate fluff. The Batak approach? It’s capitalism, unfiltered, with a side of brutal honesty. For companies used to dancing around the truth with “alignment” and “team synergy,” Batak talent offers a refreshing alternative: pure, undiluted reality.

Critics say this is reductive, pigeonholing the Batak as the blunt truth-tellers of Indonesia. Others argue it’s absurd to suggest Batak people are the best talent just because they’ll tell you when you’re wrong. But in an era of buzzword-heavy campaigns celebrating “authenticity” and “truth to power,” what could be more on-trend than hiring Batak employees to keep it real?

For foreign companies navigating Indonesia’s talent landscape, it may be time to let go of old notions of “cultural alignment.” Today’s ideal workforce is one that won’t hesitate to tell you when your idea is mediocre—and suggest how to make it better. Just brace yourself for their raise requests, because if they don’t get what they want, well, you’re on your own.

Willy Hasudungan Silitonga

Business Development Manager at PT Bank Panin Tbk

2 天前

Thanks for sharing

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Parulian Sipahutar

GM Sales and Govrel at PT Gihon Telekomunikasi Tbk ; GM Sales and Commercial at PT Gihon Telekomunikasi Tbk Specialist - Head Of Direct Sales and SMB at PT. XL Axiata Tbk

3 天前

I am one of the Batak people who has been in a company, either when the company formed a start-up work unit or was a start-up company. The habit of expressing opinions in public within the company was carried over from the culture in the house which was brought out, without realizing that it turned out to be a differentiator from other people. Thank you for this article "Is Batak Talent the Secret Weapon For Foreign Companies Hiring in Indonesia" is a reminder for me and everyone.

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Allan Graham Pangaribuan

Strategy | Operations | Pricing | Projects

3 天前

As a Batak myself, I can’t help to smile, laugh, and agree with this post. Sometimes I see the Batak tribe posseses unique personalities that might be different to the rest of Indonesia. Might sound like a generalization, but some might agree. Our values remain core to telling the truth, even if it hurts, be successful and win, and most importantly never settle for less. Might come across as blunt and to be feared, but we are actually kind hearted deep inside and empthatic through politeness. And our ancestors are taught to migrate to various parts of the world - making us believe our worth and brave enough to conquer whatever lies ahead of us.

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Firmansyah Ruru

Slickline-Braided Line Supervisor | Multi Skilling Oil-Gas & Geothermal | Drilling | Well Services-Intervention & Production | Basic Geology & Mining

4 天前

Just to quote Indonesia's first President, Mr. Soekarno "Work like the Javanese, talk like the Bataknese but think like the Minangnese"

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Joshua Nadeak

Data Analyst Intern @ MS&AD Group | Ex - AI Intern @ Moladin, Ex - ML Cohort @ Bangkit | Coor. TA & CS Student @ University of Indonesia | ML/AI, Data, Lutheran Theology Enthusiast

4 天前

As a Batak from the younger generation, I found this article equal parts entertaining and insightful (Gotta love the caricature??). The Batak values you mention, "straightforwardness, courage, and ambition" are indeed ingrained in us, and I see them alive and well in our modern context. Growing up, the yearly "mandok hata" tradition in Batak families taught me not only how to speak my mind but also how to do so with purpose and respect, which aligns perfectly with our "dalihan na tolu" philosophy of mutual support and balance in relationships. As someone navigating the worlds of Machine Learning and Data Science, I see these traits as essential for driving innovation, being bold enough to question the status quo but also rooted in the collective spirit to collaborate effectively. The Batak way isn’t just about “bluntness for shock value”, it’s about pushing for excellence while staying grounded in shared respect and accountability. So yes, we might tell you when your PowerPoint isn’t working (and suggest a better way), but don’t mistake this for mere criticism. It’s our way of saying, “We’re in this together, and we care enough to help you grow.” And trust me, you’ll appreciate it once the numbers align. Thanks for the post!

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