Basketball Bounces Award Shows on TV

Hoops Hits With Viewers

Men’s college basketball is heating up in the stretch?toward March Madness. According to?Inscape?data, the sport accounted for 2.37% of TV minutes watched, up from 1.86% the week before. And even with a lighter week following All-Star Weekend (just four days of games), the NBA still scored the No. 2 spot by watch-time – making it a basketball-dominated week.?[READ MORE]

Blue Buffalo Barking Up Right Tree

Pet food brand Blue Buffalo has spent the first two months of 2023 increasing its TV ad presence, according to?iSpot?data. Through January and February, Blue Buffalo household TV ad impressions are already at 42% of the brand’s total for 2022, and are 228% higher than the first two months of last year. The chart below also shows Blue Buffalo taking a big bite out of pet food ad impressions so far in 2023.?[READ MORE]

Rolling With the Stones

One way brands can get audience attention? Using a popular song like The Rolling Stones’ “Start Me Up,” as?Applebee’s did?early this year.?Songtradrdata shows that in the past four months alone, the song has been streamed nearly 30 million times on Spotify. That consistent and increasing volume helps a brand like Applebee’s, which receives repeated brand equity that won’t fade given the song’s lasting popularity.?[READ MORE]

Punching Up Fight Viewership

Tommy Fury and Jake Paul’s fight is one of the best examples yet of how social media clout can turn into real-world results. The fight drew a global audience, and certainly wasn’t limited to just boxing enthusiasts given the influencer status of both Fury and Paul.?CreatorIQ?data shows Fury has “excellent” engagement on Instagram, even though?he has?fewer followers than Paul (22.3 million vs. Fury’s 4.9 million). But those additional fans didn’t help Paul win the boxing match.?[READ MORE]

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MONDAY: Thought Leaders Circle

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