The Basics of WhatsApp Marketing
Overview
Now, a days every other promotional message that you receive is on WhatsApp! They say if you are not marketing on WhatsApp in 2024, you are not marketing at all! Let us understand all the fuss about WhatsApp marketing in detail.
What is WhatsApp Marketing?
WhatsApp marketing is a type of messenger marketing, which implies promoting a brand through WhatsApp. It’s like a friendly chat between businesses and customers.
If implemented efficiently, WhatsApp Marketing can help boost sales of your business as much as 150x ROI. WhatsApp is one of the best platforms to reach a global audience & grow your sales & revenue.
Why WhatsApp Marketing?
-WhatsApp has 2 billion active users monthly.
-The open rate of WhatsApp is 98%.
-With 487 million users in 2023, up from 200 million in 2019, WhatsApp’s biggest market is India. There are 340 million monthly WhatsApp users in India presently.
-100 billion secure messages?are sent on WhatsApp every day.
-80% of small and medium businesses in India view WhatsApp as a crucial channel for scaling their business.
-WhatsApp is accessible in 180 countries, offering the potential to reach approximately 2.7 billion users.?
-Certain studies concluded that people may be checking their phones up to 58 times a day! That is a substantial opportunity for brands that want to target their users through a secure messaging platform such as WhatsApp.
Difference between WhatsApp, WhatsApp business and WhatsApp API
WhatsApp is a messaging platform for personal use.
WhatsApp Business is designed for small businesses.
WhatsApp Business API is for medium to large businesses with advanced features and scalability.
WhatsApp Business API
-WhatsApp Business API is an advanced?WhatsApp Marketing solution designed for medium and large businesses.
-It allows businesses to receive and send bulk WhatsApp messages in real time.
-WhatsApp Business API is ideally suited for medium to large businesses that require advanced features, integration capabilities, and the ability to handle a high volume of customer communication.
-WhatsApp Business API requires approval from Meta before you can start using it. But if you sign up with UpSale you'll not have to worry about the approval process, as we'll take care of everything.?
Comparison of features between WhatsApp, WhatsApp Business App and WhatsApp Business API
How WhatsApp Marketing works?
Create a Business Profile: Set up a WhatsApp Business account, which includes your business name, logo, description, address, and website.
Build a Contact List: Collect phone numbers from your customers or potential customers. Ensure you have their consent to send marketing messages.
Segment Your Audience: Group your contacts based on factors like demographics, purchase history, or behavior to tailor your messages more effectively.
Craft Engaging Content: Develop content that is concise, relevant, and engaging. This can include text, images, videos, links, or documents.
Broadcast Messages: Use the broadcast feature to send messages to multiple contacts at once without creating a group, ensuring privacy for recipients.
Utilize WhatsApp Status: Post updates or promotional content on your WhatsApp Status to reach all your contacts who check statuses.
Automate with Chatbots: Implement chatbots to handle common queries, provide instant responses, and guide customers through the buying process.
Interactive Communication: Engage in real-time conversations with customers, offering personalized support and fostering stronger relationships.
Promote via WhatsApp Groups: Create and manage groups for more personalized interaction with a specific audience segment, fostering a community around your brand.
Track Performance: Monitor the success of your campaigns through metrics like open rates, response rates, and customer feedback to refine your strategies.
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How to get started with WhatsApp marketing?
Choose a WhatsApp Business Solution Provider
领英推荐
UpSale is a WhatsApp BSP and Official Meta partner ?that provides a leading WhatsApp marketing platform to restaurants and hotels. We also provide in-depth support and advice so brands can generate the maximum revenue from WhatsApp marketing.
Set up a WhatsApp Business Platform account
You will need a Meta Business Account and a WhatsApp Business Platform account.
Follow the below steps:
-Create an account on the Meta Business homepage.
-Select your business Facebook page
-Submit information about your company
-Complete a few onboarding steps.
Your WhatsApp Business Platform Account is created.
Now, the next step is to open Facebook Business Manager.
Under Business Settings, select WhatsApp Accounts.
Click “Add”-> “Create a WhatsApp account.”
Fill in necessary account details — account name, messaging purpose (indicating whether the account is for your business or a client), time zone, currency, payment method (optional), and purchase order number (optional)
Add people to the account, and set their permission levels.
Click “Assign.”
Once you finish these steps, you can manage your WhatsApp Business Platform account from Facebook Business Manager. Use Manager to create Message Templates for campaigns and check basic conversation analytics, like the number of sent and received messages.
You can either do the above process by yourself or can use WhatsApp’s official partner companies like UpSale.
Integrate WhatsApp with other communication platforms
Facebook Business Manager offers basic features for setting up WhatsApp messaging campaigns. But offering the best customer experience often means you’ll need to integrate WhatsApp with your tech stack. Popular tools to connect to WhatsApp include:
-Customer relationship management (CRM) platforms
-Customer success management (CSM) software
-Point-of-sale (POS) system
-Chatbot/conversational AI platforms
Identify marketing campaign goals and audience
Determine campaign’s goal & audiences
Establish your entry points
Once the campaign’s goals and audiences are established, find out the online and offline portals that will lead shoppers to a WhatsApp chat with your brand. These can be chat with us button on your site or a QR code on product packaging.
Benefits of WhatsApp marketing for your business
High user engagement
WhatsApp provides a great platform to connect with your customers one to one. With WhatsApp you can reach where your customers are and can send the message instantly.
Global reach
With over 2 billion users worldwide WhatsApp offers a massive global reach for your business.
Higher open rate and conversion rate
WhatsApp has an open rate of 98% and an average response time of 90 seconds. It is faster and more efficient than SMS and email.
Increased customer satisfaction
Interacting with your customer’s directly and resolving their queries at the earliest increases customer satisfaction. When you communicate with them in a more personal and direct way they are more likely to stick around and keep coming back.
Analytical tools
WhatsApp marketing gives you access to analytical tools that will help you in accessing campaigns and makes you take decisions about your marketing strategy.
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