Basics of Digital
- Now a days not only IT organization but other organization like BFSI, Manufacturing, Retail, PSE (Public services enterprises/Government organization) also talks about Digital. Most of these organization has Digital Officer. This shows how Digital technologies are becoming more important day by day to all enterprises across the globe.
- What is this Digital exercise? Digital exercise is expected at helping organization across the globe to transform their businesses & become more digitally driven.
- Digital is virtuous cycle = a: Fast feedback & innovations b:Touch point interactions c: Analytics & insights d: End to End process digitization
- Digital is information lead = a: Asset commanded > 1)View information as way to protect assets 2)Organized to maximize utility of physical assets because they are expensive. b: Information commanded > 1)Map & Leverage flows of information into market 2) Organize physical assets around information
- Digital is customer centric = a: Product centric > Product centric company focuses on their products and try to sell to as many customers as possible. b: Customer centric > Customer centric company focuses on customer & tries to sell that customer as many product and services.
>> Most of the organization is becoming digital centric now
1)Organization's are using digital technologies to understand their customer better
2)Organization's are using digital channel to market their product and services And also to improve on their services , customer connect & Customer experiences.
3)Analytics been used to improve better operational decisions.
4)Digital technologies been used on to increase the performance or added value to existing products & Services