Basic UX Design Terminology - Day 1

In the days to come, I'll be sharing some specific design terms that every aspiring or beginning product designer should be aware of.

I've observed that many younger designers are struggling to comprehend the design process because they don't understand certain phrases.

In today's writing, I'll provide some in-depth information about Personas, storyboards, and customer journey maps.

1. Firstly, what is a Persona?

A persona serves as a constructed character, almost like a user archetype, created by designers. It embodies the characteristics of typical users, encompassing their objectives, motivations, challenges, and abilities. Additional details like demographics and educational history round out the persona's profile.

Designers may develop various personas, depending on project complexity, to encompass a broad spectrum of the audience. Crafting these personas enables designers to empathize with users and showcases a deep comprehension of their identity and aspirations. This process aids in aligning design decisions with users' needs and desires.

2. Storyboards

A storyboard is an idea borrowed from the movie industry. It essentially consists of a comic strip, outlining the user’s actions and circumstances under which these are performed.

The power of this idea is that it doesn’t only demonstrate what the user does, but also reveals the environment, which might be affecting how or why the user does something.

3. Customer Journey Maps

A customer journey map is a visual depiction illustrating the sequential steps a user takes to achieve a particular objective.

By mapping out this process over a timeline, designers gain insight into how the user's context evolves, along with their motivations, challenges, and requirements at each stage.

This approach helps designers identify significant hurdles users encounter, enabling them to empathize with these issues and identify opportunities for a product or service to provide assistance and value along the user's journey.

Lastly, designers must grasp these design terms, and in the upcoming days, I'll be sharing more insights. Moreover, in the next three months, you could become a tech enthusiast and begin working on actual projects by exploring Verdac's website or joining the waitlist at www.verdac.tech.

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Meanwhile, I'm Ayomide, an experienced Product and UI/UX Designer. I've helped startups grow, generating millions in revenue. My focus is on user-centered design, converting visitors into customers. Let's connect and stay updated. Follow me for insights on Day 2! ??

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