Basic Understanding For Google Ads Lead Gen. Business

Before jumping into Google ads campaign for search ads it better to understand the business first and its consumer touch points which gives you a significant glimpse of how the search campaign for lead business should we initiate with.

Ex 1. B2C Sales Based

Let’s take an Australian EV automobile brand name super soco for which you have been asked to generate sales within a given budget. First step is to understand the touch points of you customer like people whosoever are intended to buy this EV vehicle must be aware that they need to have a test drive and see all the specific features of this vehicle align with their spending and needs like power, range, battery charging span etc. In this niche people who are living far from the physical showroom of this brand might not show interest in buying or have a test drive. Now for this sort of situation you need to run location based search ads initially and once you start getting insights you can run display and you Tube campaign for in market or affinity segments list of the audience.

Ex 2. B2B Lead Based

Another best example for running Google search ads would be for ERP Software or SaaS platform where consumer market is not that enormous or the search keywords are only from organization who seeks to install that software. In this sort of market customer might be looking to switch software services or are completely new. Anyway the main differentiating factor here would be software feature with that of competitor. These are thee thing which you should be using as USP’s but main concern arises in targeting i.e. let’s say company who owns ERP software might target whole nation at initial phase which is completely wrong They should target cities where their offices are located and deals might not get closed straight way which means sales cycle are little bit longer.

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“Nevertheless, after analysing all these consumer activities as per the business niches the next step to look forward to is budget which allow you to bid for either broad match or phrase match keywords to take grasp of market. Smart way to run campaign here is to come up with phrase match and see where you lie in auction insights. If lie below in auction then shift bidding strategy to maximise conversion with broad match keyword” + increase ads spend simultaneously.