Basic Terms to Know Before Starting a Digital Ads Campaign : Tips for Beginners!!

Keep in Mind these Basic Terms Before Starting a Digital Ads Campaign:

1. Impression : The number of times your ad is displayed to user.

2. Click-Through Rate (CTR) : The percentage of people who clicked on your ad after seeing it.

3. Cost Per Click (CPC) : The amount you pay each time someone clicks on your ad.

4. Conversion Rate : The percentage of users who complete a desired action (like a purchase or sign-up) after clicking your ad.

5. Return on Ad Spend (ROAS) : The revenue generated for every dollar spent on ads.

6. Cost Per Acquisition (CPA) : The cost of acquiring one customer through your ad campaign.

7. Target Audience : The specific group of people your ads are meant to reach.

8. Ad Placement : The specific locations where your ads are shown, such as social media feeds, search engines, or websites.

9. Quality Score : A metric used by search engines like Google to rate the quality and relevance of your keywords and ads.

10. Landing Page : The webpage users are directed to after clicking your ad.

Understanding these basic terms will help you effectively plan, execute, and optimize your digital ads campaign, ensuring you achieve your business objectives.

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