Basic Principles Of Logo Design

What is a logo?

A logo is an identifying symbol. (as seen in media formats such as print, television, business cards, etc)

Logos represent the identity of an organization, product, brand, or idea

Keep it Simple

The evolution of the Apple logo.

Sometimes less information is more powerful.

Good logos should be effective at a large and small scale

Which set of logos is the most effective at both scales?

A logo should be effective in color or black & white

LOGOS CAN BE...

? Descriptive

What do you think this organization specializes in? Why?

The Center for Architecture is an organization devoted to the public education and the research of architecture. The key is a symbol for access and the skyline represents architecture.

? Symbolic

Why do you think Apple chose this logo?

Although this logo does not literally represent computers or technology, the apple is a symbol of knowledge. The “byte” taken out of the apple could symbolize you taking a bite out of knowledge.

Fonts can be descriptive

The bold and capitalized text in these logos inspire confidence in the brands.

Color can be descriptive

Red and yellow produce the most stimulating color combination, creating a sense of urgency and hunger. Brown literally represents the historic color of packing paper as well as the sense of being solid and reliable.

LOGO DESIGN PROCESS

Logo design can be divided into a few simple steps.

Research + Brainstorm

?               Analyze and define what you are trying to represent ? Think, write, and sketch

?               Develop a list of attributes and characteristics that best  represent your goals

?               Every thought and idea is relevant in this stage

Font

?               Type the name of your company, product, or organization in   several different fonts. The personality and attitude change with     each font.

?               Experiment with serif, sans serif, and novelty typefaces.   Think of the type as an image.

?               Choose a few directions that seem appropriate, and start   combining type with icons or symbols.

?               Try typing in uppercase and lowercase. Capital letters can make    a mark look more serious or formal, while lowercase letters often    feel more casual and relaxed.

Forms + Color

?               Try starting with icons and symbols that are recognizable,   but add a personal twist for your company, logo, or group.

?               Combine letter forms with graphic and color elements to create   a unique logotype.

?               There are many viable solutions when designing a logo.   Don’t be afraid to try several different directions.

Finalize Design

Think about how your logo will be used and create a simple logo to avoid potential problems as your logo goes public.

Primary logo

Does the logo work well in different colors?

Is the logo legible at small sizes?From T-shirts and websites to buildings and vans, logo applications are endless.

to be continued .........

AUTHOR OF ARTICLE

Mario Ili? Freelance Designer with a demonstrated history of working in the graphic design industry. Skilled in Logo and Graphic Design. "Fresh ideas came from new people."