The Bar’s Sales Strategy, TikTok's New Avatars, and Ryan Reynolds’ Empire! ??
Welcome to this week's edition, where we're stirring the pot with fresh strategies and disruptive updates designed to shake up your digital strategy!
Read time: 6 minutes
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This Week’s Must Read Learnings
Lifecycle:
?? Partner Spotlight: The Bar’s Swift Second-Sale Strategy!
The Bar, nestled within Diageo’s prestigious portfolio, is shaking up the e-commerce scene with its inventive approach to online spirit sales.
Facing the common challenge of convincing customers to buy liquor online rather than making a quick dash to the local store, we’ve helped them concoct a strategy aimed at boosting repeat purchases.
While most brands typically wait over 30 days to re-engage, The Bar added a zesty twist right after the initial purchase.
Just 7 days later, customers receive a special $15.98 discount, potentially even before their first order arrives—imagine those engraved bottles still en route!
This bold strategy significantly accelerates the re-engagement period, ensuring The Bar’s glasses are refilled faster than ever.
The results?
Early indicators suggest a toast-worthy success, showing that quicker re-engagement might just be the secret ingredient needed for e-commerce.
This campaign not only redefines prompt customer re-engagement but also sets a spirited example for others in the industry to follow.
Sometimes, the best way to keep customers coming back is to invite them sooner.
Cheers to breaking e-commerce norms and pouring success one glass at a time! ??
What’s Happening In The Industry?
Ecom / Tech Updates: Unveiling TikTok’s Symphony Avatars! ??
TikTok's latest marvel, Symphony Avatars, is here to revolutionize content creation by merging human creativity with AI efficiency.
Launched at TikTok World 2024, Symphony introduces Digital Avatars and AI Dubbing, empowering brands to craft personalized, engaging content for a global audience.
With tools designed to break language barriers and enhance global reach, TikTok is setting the stage for creators and brands to excel on an international scale.
Early feedback suggests these tools not only enhance creative potential but also drive significant engagement, with 58% of users more likely to trust brands introduced by TikTok creators.
Whether it’s the lifelike Stock Avatars or customizable Custom Avatars, TikTok is expanding the horizons for creative expression.
Plus, the AI Dubbing feature allows seamless translation into over ten languages, ensuring your message resonates worldwide.
As we look forward to Black Friday and Cyber Monday, leveraging Symphony could be the game-changer in your holiday marketing strategy.
Stay tuned as we continue to explore and measure the impact of these innovative tools in transforming digital advertising!
Tech Partner Updates:
??Klaviyo’s Game-Changing Updates for Transactional Content!
Let’s talk shop…or rather, let's talk after the shop!
You know those necessary yet bland transactional emails and texts?
Receipts, shipping confirmations, all that jazz.
Well, Klaviyo just spiced them up big time. Now, not only can you infuse your brand’s personality into these essential communications, but you can also do it effortlessly. ??
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Klaviyo’s latest update bring us in-app transactional content reviews (bye-bye, endless support tickets!) and customizable SMS content that truly speaks your language. Imagine sending order updates that aren't just informative but also totally on-brand.
Plus, for those who really want to dive deep, these new features let you tailor every SMS to fit your brand’s voice. This isn’t just a small step. It’s a giant leap for your workflow efficiency!
Now, if you’re rocking a paid SMS account with Klaviyo, you're all set to customize away.
And setting this up? A breeze! Head over to your flow, tweak your message, check a box, hit submit, and you’re golden.
So, whether you’re looking to streamline approvals or jazz up those transactional texts, Klaviyo’s latest update is your new best friend.
Ready to make every message count? Let’s get those transactional texts not just sent, but sent with style! ???
Business Story of the Week:
Ryan Reynolds - The Billionaire Playbook ??
This man spun his Hollywood fame into a billion-dollar empire.
Meet Ryan Reynolds: not just the charming face behind Deadpool but a powerhouse in the entrepreneurial world.
Starting off in quirky comedies and romcoms, Ryan always had a knack for picking roles that resonated.
But beyond the screen, he was making moves that would set the stage for a remarkable business career.
His first major play? Aviation Gin.
But here’s the twist: Ryan wasn't just a passive investor. He became the brand's most valuable marketing weapon, blending his humor with clever ad campaigns that went viral overnight.
Then in a bold move, Reynolds acquired an ownership stake in Mint Mobile, a decision that turned heads not just for its daring but for the subsequent success that followed.
He didn’t just sit back but he was front and center, crafting ads that were as entertaining as they were effective.
The result?
T-Mobile snapped up Mint Mobile in a deal worth over a billion, a testament to Ryan’s Midas touch.
But Reynalds didn’t stop there. In what may have seemed like a leap into left field, Reynolds, alongside actor Rob McElhenney, took over Welsh soccer club Wrexham AFC.
More than just a purchase, this venture was fueled by a genuine passion for the game and a community-driven approach.
Turning the club's fortunes around, they led Wrexham to victory and promotion, all chronicled in a documentary that won hearts globally.
But why stop at just entertainment and sports?
He decided to take his ventures into tech with investments in platforms like FuboTV and ownership stakes in companies like Aviation Gin and Mint Mobile before their lucrative exits.
His strategy? Investing in what he believes in and using his star power to amplify these businesses.
This all finally paid off in 2023 when Ryan became a billionaire. Yes, you read that right. A billionaire.
Beyond his acting fees and blockbuster earnings, Ryan's savvy investments and business acumen have skyrocketed his net worth. His approach blended his personal passion with a sharp eye for market trends, turning everything he touches into gold.
So what can we learn from Ryan Reynolds?
It’s not just about having capital but knowing where to channel it. Ryan combines his entrepreneurial spirit with a strategic approach to branding and marketing, making each of his ventures not just a business but a story worth telling.
So, whether you’re a budding entrepreneur or just a fan, Ryan Reynolds’ journey from film sets to financial statements is nothing short of inspirational.
Got a favorite Ryan Reynolds venture? Or another business mogul you’re curious about?
Drop a comment with your thoughts and let’s keep the conversation going! ??