Will Bard AI Be the End of SEO as We Know It?

With the entire world going gaga over ChatGPT, Google had to come up with its own AI writing tool that will disrupt several industries even further. On February 6, 2023, only three months after Microsoft launched its own AI-powered chatbot, Google unveiled Bard AI.

As opposed to ChatGPT, Bard AI is powered by Language Model for Dialogue Applications (or LaMDA for short) which has been in the works for two years now. On its launch day, Google announced that it will be opening up the experimental conversational AI service to its trusted testers before making it widely available to the public. As claimed by Google’s CEO Sundar Pichai, Bard AI will have additional benefits to the content that it will generate because it will scour the internet in real time.

This high-functioning AI language model at first looks just like another threat to the bloggers’ community. Will Bard AI kill SEO? If not, what turn will the SEO game take and how will it affect bloggers? We will discuss these important questions in this newsletter.

The discussion about the end of SEO has been going on for almost as long as search engines have existed. The easy answer to the question is, as long as search engines exist, SEO will be alive. The strategies for SEO sure will continue to change as new algorithm updates are rolled out, but SEO will always exist in some form.

Google’s Bard will probably affect the content that people mostly also ask the section of the SERPs. Informational posts like “how-tos” and lists will likely get less traction than before. But if these are specific detailed blog posts, where human insight is of the essence, they will perform just fine. The good news is that content that showcases your unique expertise and experience will always thrive.

One example of the type of content which will do well no matter what are reviews. People won’t rely on the review of a robot for a product or service that they want to buy. They would want to know the detailed analysis of someone who’s used the product or service themselves and is speaking from experience.

Even after getting an insight into Bard, it’s only fair that people are freaking out a bit looking at the improved capabilities of AI language models. But what we need to realize here is that AI can never really replicate human experience or instinct. It can only simplify and accelerate the mundane.

As more tech giants embrace and enter into the big leagues of AI, it’s going to be an exciting time for us all to witness all that AI has to offer. So stay with us as we explore this space together!