Barbie’s Sustainable Future, PepsiCo and Walmart's Joint Commitment and more...
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German supermarket seeks to charge shoppers 'true' environmental cost
Discount supermarket PENNY Deutschland , the leading discount supermarket in Germany has taken a bold step towards promoting sustainability and consumer awareness.
The aim of this campaign which will only run for a week, is to highlight the real and hidden costs of growing and transporting many of our everyday foodstuffs, and will bring the price of a 300 gram piece of cheese to 4.84 euros from 2.49 euros.
Alexandra Smith ’s View:
“The true environmental and long-term health costs of producing and consuming food has long been hidden from consumers and fails to account for the damage to soil, climate, water use, and human health caused by intensive farming practices, food production and shipping. This disconnect between price and impact has perpetuated unsustainable consumption habits.
“Whilst it is interesting to see if this will help fuel more sustainable decision-making in shoppers, the ongoing cost of living crisis, could make it hard to swallow the additional costs.”?
Barbie’s Sustainable Future
Coming off the back of Barbie ? fever, the Chairman and CEO at toymakers Mattel, Inc. , Ynon Kreiz , is looking to inspire a future of sustainability for young people with toy repair and recycling schemes.
Ynon Kreiz, Chairman and CEO at Mattel:
“Our goal as a corporate citizen is to contribute to a more diverse, equitable, inclusive, and sustainable future. Creating products and experiences that are better for our world is central to our sustainability journey at Mattel, Inc.”
According to a report this year from The Toy Association , the sustainability of a toy is important to 78% of parents.
Mattel has committed to three key sustainability goals:
PepsiCo and Walmart jointly commit $120m to regenerative agriculture?
Louisa Hoy ’s view:
“ 百事 and 沃尔玛 ’s collaborative commitment of $120 million over seven years to regenerative agriculture carries a profound global impact. By adopting these regenerative practices, soil quality can be improved, and carbon can be removed from the atmosphere.
“Moreover, this scheme raises awareness for sustainable farming methods and should serve as a model for other industries worldwide.
“It is truly inspiring to see large companies acknowledging their responsibility in promoting sustainability and addressing critical global challenges.”
Education Key for Driving Sustainability Strategies
On the latest episode of the Business of Sustainability podcast, Alexandra Smith and Mike Penrose were joined by Francisco Macedo, MSc FIH SJS MI from Iconic Luxury Hotels to explore the best practices to drive sustainability growth in the hotel and hospitality industry.
“For me it's all about education. It's really ensuring that both our teams as well as our guests are fully educated as to why we've done that initiative.
“I think the more you educate your guests, the more willing they are to go on the journey with you, the more understanding they are.
“The key is spending the time with the team really going through it. If the team doesn't understand why you're doing it, your guests will never understand it, because undoubtedly those guests will be asking your team why and why did you change, since their last stay. It's important that the team is comfortable and believes in the change and impact you're making.”
The Business of Sustainability podcast is created in partnership with City AM as part of the ESG Pulse campaign.
Click here to listen to the full episode or simply search 'The Business of Sustainability' wherever you listen to your podcasts.
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