Barbie strategy for digital economy

The traditional 4P marketing strategies are not sufficient to compete in both physical of the shelf and intangible onlike markets. The Barbieland strategy is excellent in its foundations and prodives perfect set-up for digital expansion and scaling with modern market creation strategy. Barbieland is new closed market just like Apple, Google and Amazon.

How HW, SW and AI form the foundation for digital data economy in Barbieland?

1) HW is the frame, skeleton and layered computing architecture for creating intangible SW and AI services. In case of Barbie the physical product has laid the foundation for global business operations.

2) SW is the magic and critical value generating processing and data creation infrastructure affecting all digital services making automation even possible and delivering clean and structures data for AI. The SW allows brand to be expanded to TV, radio, movies, services, devices and other interactive communication forms.

3) AI is narrow technology processing power providing "turbo" like specific capabilities to clearly defined and specific domains. AI accelerates brands presence in all possible channels, networks and audiences.

4) Digitalization is application of human networking, collaboration, creativity, imagination and competencies to create new and change industries, business, services and intelligence with HW, SW, AI and data.

5) There are eight strategic data assets which mature organization can play their future capabilities and competitiveness:

1. customer
2. environment
3. operations
4. product
5. systems
6. partners
7. network
8. organization?

All of these have vital role in building sustaining, competitive and dynamic business operation to modern agile and swift markets and industries. Digital competitiveness has lots of similarities with Barbieland’s success where everything is in harmony, prosperity blooms, coalition steers and intangible rules.

One can learn that even Barbie is imaginary figure and charter she today very smart, self-aware, awake, conscious and enlightened when it comes to digital product and brand base business. The real Barbie monetarization strategy is not only about the classical marketing 4P’s, comprehensive merchandising, licensing, storytelling, and feminism it well calculated value strategy “I want to be a part of the people that make meaning, not the thing that is made.” Barbie ?

Get your digital data foundation on right track …. today.

Your digital data future advisor

Mika

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