The Barbie Post-Mortem You Need But Didn’t Ask For...
Takeaway 1: Your Marketing Budget Matters
Barbie?was a masterclass in marketing. Warner Brothers reportedly spent over $150 million in marketing—more than the film budget. From a bookable Barbie-themed Airbnb in Malibu to a $1,350 Balmain hoodie and memes galore, that we are still all living in a Barbie world isn’t just a result of the on-screen magic. It’s a testament to putting your marketing money to good use.
Takeaway 2: Women Make Money—And Are Powerful Consumers
Barbie?understood what many brands are now scrambling to acknowledge: Women drive economies. Per 麦肯锡 ,?women control a third of total U.S. household financial assets—more than $10 trillion. It's a reminder that when women support brands by women, we're not just consumers; we're economic powerhouses shaping markets.
Takeaway 3: You Have the Power to Lead, Even When the Odds Are Against You
If?Barbie?taught us anything, it’s that powerful leaders aren’t born; they’re made—and companies with women at the top benefit. Women bosses?increase productivity, collaboration, and improve fairness,?according to the American Psychological Association . What's more, when women feel supported, they're more likely to be successful at what they do.
So Where Does This Leave Us?
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