Banking On It: How I Disrupted an Industry
Ever wondered how an unknown startup ended up turning Britain’s banking industry on its head? In her second book, ‘Banking On It’, our founder Anne tells the Starling story in her own words, shining a light on the often rocky path to success and the challenges she encountered in building the UK’s first 100% digital bank from scratch.
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About the book
Disrupting an industry is never easy, and never more so than as a woman in a male-dominated field like banking.
After a long and successful career in some of Britain's biggest banks, Anne Boden recognised a problem. A cocktail of outdated ideas, clunky technology and self-serving strategies meant that customers just weren’t being served to the standard that they were in other areas of their lives. So she decided to do something about it.
In ‘Banking On It’, Anne reveals all the obstacles she encountered as Starling was finding its feet. There was bureaucracy to be broken, prejudice to tackle and a fair amount of scepticism to prove wrong. But none of that held her back – if anything, it fuelled her conviction that the whole system needed totally uprooting.
Within just a couple of years – and despite her fair share of drama – Anne founded Starling. Next, the awards started (and kept) coming in, and Starling has since been awarded Best British Bank at the British Bank Awards in 2018, 2019 and 2020.
‘Banking On It’ tells the story of Starling to date – but the money revolution is far from over.
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Interim Head of Information Governance & DPO
1 年Thomas Crane there’s a book!
Still learning.... But happy to share what I know with those interested.
2 年Read the book. Amazing story of tenacity and determination. Thanks for writing the book Anne Boden . I am inspired by the book and seriously thinking of starting a fintech.. Thanks.
Anne Boden at last my copy has turned up, I'm looking forward to being inspired by your journey and drive ????
Anne, thanks for sharing!