Bank as Platform
Devendra P.
Entrepreneur I Principal Consultant | Ernst & Young (EY) | Nucleus Software | FinnOne | FinOps SeaGrainVue | Cloudoniq Technologies
In recent years, there has been a significant shift in the way?banks?operate, and this shift is commonly referred to as the "bank?as?platform" model. This model is a response to the changing financial landscape, where customers are demanding more digital services and greater control over their financial transactions. In this article, will explore the?bank?as a?platform?model, its benefits, and its challenges.
What is the?bank?as a?platform?model?
The?bank?as a?platform?model is a new way of thinking about?banking. It is an approach that sees?banks?as providers of a?platform?that other businesses and developers can use to build their own financial services. The?platform?provides access to?banking?services, such as payments, loans, and account management, through APIs (Application Programming Interfaces).
By opening up their APIs to third-party developers,?banks?can enable innovation and new products and services that they would not be able to create on their own. This approach allows?banks?to focus on their core competencies while still offering a range of services to customers. In essence, the?bank?becomes an enabler of financial services rather than a provider of financial services.
Benefits of the?bank?as a?platform?model:
One of the primary benefits of the?bank?as a?platform?model is the ability to create new revenue streams. By allowing third-party developers to build products and services on their?platform,?banks?can take a cut of the revenue generated by these products and services. This creates new opportunities for?banks?to generate income and diversify their revenue streams.
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Another benefit of the?bank?as a?platform?model is the ability to provide customers with a more comprehensive range of financial services. By partnering with third-party developers,?banks?can offer customers access to a range of financial services, from budgeting and savings apps to investment?platforms?and insurance products. This allows?banks?to provide more value to their customers and helps to build loyalty.
Challenges of the?bank?as a?platform?model:
While the?bank?as a?platform?model offers many benefits, it also presents some challenges. One of the primary challenges is the need to ensure security and privacy. When opening up their APIs to third-party developers,?banks?need to ensure that sensitive customer data is kept secure and that customer privacy is protected.
Another challenge is the need to manage the relationships with third-party developers.?Banks?need to ensure that the products and services developed by third-party developers meet their standards and do not compromise their reputation or customer experience. They also need to manage the revenue-sharing agreements with these developers and ensure that they receive a fair share of the revenue generated by the products and services developed on their?platform.
The?bank?as a?platform?model is an exciting development in the financial industry. It allows?banks?to innovate and create new revenue streams while providing customers with a more comprehensive range of financial services. However, it also presents some challenges, particularly around security and privacy and managing relationships with third-party developers. Overall, the?bank?as a?platform?model is a positive development that is set to shape the future of?banking.
Business Solution - Retail Asset
1 å¹´According to me Bank as a platform can only be leaveraged with its own customer base for cross sell. Yes Fintech integrations may definitely give an edge to acquire new customers who already have footprint in the market. Under the RBI guidelines the norms of customer privacy is so strict that giving any advance features to the customer becomes a challenge.