The bandwagon effect in marketing

Jump on the bandwagon! ??

We have all experienced this, an idea or a trend increases in popularity and we are more likely to adopt it. Why does this happen? One of the many reasons behind this is that we are affected by those we surround ourselves with and feel the need to conform to the norms of society.

So how can you, as a marketer, use it to your advantage??

Let's cover this in our LinkedIn Dos and Don'ts! ??

Do show people using your products/services ??

When creating ads, show how people are using your product or service and persuade others to use it as well. Your loyal customers or actors are a great choice, but a celebrity or an influencer goes a step further. Use the popularity of the individuals to your advantage and reach a larger audience at the same time while reaching the relevant audience.?

Do get on the bandwagon yourself ???

Map out what is popular amongst your target audience. Understand what they *do* respond to and what they *don't*. After finding out what works best for your audience, incorporate it into your product or service.?

Do use fear to get people to jump on the bandwagon ??

We have all heard of FOMO, the fear of missing out. This has previously been used mostly by insurers and financial institutions but has become an inevitable strategy for marketers all over the world. By asking customers the “what if” questions, you can nudge them into thinking they need your product or service.?

Do put a spotlight on your satisfied customers ??

This is one of the most commonly used bandwagon effect techniques. They appear in case studies, testimonials, and reviews and have always had a positive impact. Using genuine positive reactions from the customers signal to others that they are likely to be just as happy with the product or service and should therefore get it too!