A Ban Won't Scare TikTok Away
TikTok isn't worried about the ban. They are now working with generative AI to provide advertisers with opportunities to buy ad-slots and content ideas.
Last year, they teamed up with major players like NBCU, Condé Nast, and BuzzFeed to launch a cool new ad feature called "Pulse Premiere."
This partnership was created to increase ad spend by offering a VIP-like section for advertising to purchase, so their videos show up after trusted publishers or brands.
The last thing you want as an advertiser is your ad showing up in the wrong place.
Now, they are doubling down and enhancing this Pulse Premiere with even more opportunities and brands. The stats coming from this Pulse suite are even better news.
With ad recall spiking by 9.8% and 58% of campaign impressions hitting fresh faces, this suite seems to be a success so far.
The question is, will all of this effort die in vain if TikTok is no longer accessible to the U.S.? Let us know and continue this conversation on X .
The Round-Up
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As Seen In The Business Journals
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