BAM Marketing Congress - see you there?

Embrace uncertainty - find positives in unsettling times

As Marketers, we have been through so much these past few years. Adapting our strategies and practices to navigate a rapidly changing and challenging environment. Companies everywhere look to their CMO and marketing teams to meet customers’ digital-first expectations. We're all asked to do more with less in the face of economic headwinds. And we accommodate evolving data privacy laws to prepare for a cookieless future.

A future without third-party cookies is far from bleak for marketers and advertisers. It’s actually a great opportunity to innovate and engage more with your customers. - Roel Naessens

It’s a new day for marketers, a time of tremendous transformation that requires us to reimagine how we connect with customers and personalise every interaction; achieve our budget and business goals in an ongoing uncertain economic environment; which also offers a huge amount of new opportunities for both businesses and customers.

Marketers and businesses are leading with values, while embracing innovation. They’re prioritising driving as much value as possible from existing tools and technologies, while focusing new investments in key areas like automation and productivity.?

Salesforce just published the 8th “State of Marketing” report with global AND Belgian data. Belgian marketers revealed their top 3 actions taken to prepare for privacy changes:

?? Creating a first-party data strategy to prepare for cookieless future

?? Providing information-sharing incentives for customers

?? Reducing internal data silos

Salesforce at the BAM Marketing Congress

My colleague Steven Hofmans will be presenting on stage on 8 December. Deliver Moments that Count is the title of his presentation. Customer centricity will be the focus.

Together with my rockstar colleagues, I'll be at our Salesforce hangout place, which is centrally located between the plenary hall and the food & drinks area. Come visit us, if you want to win prizes, have a chat about the cookieless future, or just want to come say hi.

Drop a comment if you'll also attend BAM Marketing Congress.