Balto Beacon: Shine a Light on Top Performers

I've sat on countless demos where sales leaders explained their process for call review. It sounds something like this:

"Well, i try to review one or 2 calls a week from each rep. I typically turn it on 2x the speed, and listen to it on the way to/from work. "

I've been involved in the meeting intelligence space for over a year now, and one of the biggest bottlenecks sales leaders face when using platforms like Gong, Avoma, and Unique is that manual review of sale meetings is still required to get any value out of summaries and recordings.

Sales managers need to review call recordings to identify areas of improvement, and implement changes to improve the team's performance.

However, this process can be time-consuming and often reactive, meaning sales teams have to wait for feedback before making improvements.

Last week I had the pleasure of catching up with Balto CEO Marc Bernstein to discuss Balto #Beacon, a new era of sales empowerment with crowd-sourced call recommendations and pro active content creation.

This innovative enhancement helps sales teams by providing proactive content creation based on real-time call analytics, and allows sellers to add their own winning recommendations to the call flow.

By implementing #GPT3, Beacon can create content by analyzing conversations. Rather than waiting for a manager's feedback, sellers can now receive instant recommendations on how to improve their calls, leading to better outcomes and a more efficient sales process.

If a seller sees that a particular line or question they use in their call flow works, they can adopt it permanently, and the addition will be automatically sent to others to try as well.

The highly underrated benefit of Balto Beacon?

It creates a sense of ownership and purpose for sellers.

They get to see their ideas being used across the company, which can be a huge motivator individual contributors who are looking to make an impact.

When employees feel like they're contributing to something bigger than themselves, they're more likely to be engaged and committed to the company's success.

Moreover, Balto Beacon's crowd-sourced recommendations help to create a collaborative culture within the sales team. By encouraging team members to share their best practices and ideas, everyone benefits from the collective knowledge and experience.

This can lead to better communication, increased productivity, and ultimately, better sales results.

And for sales managers, they can review the additions their teams are making, and proactively adjust the content where needed.

Balto Beacon is a game-changer for sales teams, providing an innovative and proactive way to improve call quality and drive better results. By empowering sellers with instant recommendations based on real-time call analytics, the tool creates a sense of ownership, purpose, and collaboration, leading to a more engaged and committed sales team.