A ball can Start Something Priceless??
The UEFA Champions League is back. For the first time, the quarters, semis and The Final will be played in a tantalizing two-week tournament. With fans worldwide watching from home, the UEFA Champions League promises to be the men’s football event of 2020.
Covid-19 has led to sporting events being canceled or viewed remotely. However, at Mastercard, we want to connect people to their passions no matter what. It is more important than ever to connect people to Priceless possibilities by pivoting from physical experiences to digital. For example, cardholders can build their skills with tips and lessons from players including French footballer Wendie Renard, English footballer Alex Scott and Danish footballer Pernille Harder.
At Mastercard, we are always striving to push the limits. This year, we created the opportunity for fans to celebrate the return of the UEFA Champions League by joining the Priceless Wave on TikTok. We want to encourage fans to raise their arms, show their passion and insert the Mastercard branded effect in order to create the world’s biggest wave ever. The experience embeds the football version of our sonic brand. By creating the Priceless Wave, we are reminding football lovers everywhere that a ball can start a celebration. A celebration shared, even when apart, is Priceless. Discover here
Innovation is at the heart of everything we do here at Mastercard. 2020 will see our first ever digital activation for the player mascots. For the Semi-Final and The Final, players and our mascots will have the chance to interact live via screen at the entrance of the stadium as players arrive.
Consumers can also head to Priceless.com. Over the next few days, we’ll be unveiling exclusive video interviews with our Mastercard ambassadors, José Mourinho, Marcel Desailly, Ada Hegerberg and other football players on the feelings and emotions that a ball can start. Fans will also have the chance to win a Digital Priceless experience with several football legends.
A ball can start Something Priceless… A ball can start a Celebration.