Balkan Business Brief
The Story of Insure.hr: Innovative approach in data processing and presenting
Working in the field of insurance,? Josip Malenica ?noticed that the data published by the Croatian Insurance Office is given in the form of ordinary Excel files, from which it is necessary to find and extract relevant information?in order to?process them. A significant amount of data that was presented in a dry manner which gave him the idea that this data could be processed and presented in?a different way,?i.e.,?visually with the possibility of searching in the web interface. With the help of? Ivan Malenica , a web developer by profession, he started the construction of the? Insure.hr ?platform, which makes data from the field of insurance available and reviewed in?a different way.
Insure.hr is a web platform that simplifies the overview of the Croatian insurance market for insurance companies and brokers. It consists of two main components: the first provides data on the insurance market, such as the number of premiums and claims, while the second focuses on potential clients and their financial data. The platform's key advantage lies in the accessibility of data from all market participants, obtained through processed data from the Croatian Insurance Office and Annual Financial Reports, eliminating the need to search through Excel files and court registers. Additionally, the platform offers insights into the financial data of business entities and their premium potential. Advanced filtering options enable market segmentation and detailed client analysis. In addition to data processing and presentation on the website, Josip and Ivan regularly share analyzed data on their LinkedIn account through posts and reports, aiming to provide market insights.
They pointed out the construction of the web solution itself as a key challenge, acknowledging that the process of data collection and modeling was not simple either. Presenting the platform to the audience required a special approach. By combining outreach and LinkedIn presentations, they presented Insure.hr as a brand that brings an uninteresting topic and industry in an innovative,?interesting?and different way. Josip and Ivan pointed out that they devoted?most of?their free time to the development of the platform, but that the path of development was not purely an upward trajectory, but that there were periods with pauses and consideration about how to shape and build the platform further. However, their efforts paid off not only in terms of profitability but also through the skills they acquired in technical, business, and marketing aspects during the project's development from scratch. The enthusiastic team emphasized their commitment to continue publishing data in an interesting manner, expanding their audience beyond the current region, while they are planning to build a new web application for a broader audience.
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Tikve? winery introduces innovation?-?mobile bottling
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Serbia's business footprint in Africa trough trade and establishment of companies
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Founder & COO at Teambase / Life, Health Insurance & International Employee Benefits Tech Solutions / InsurTech Strategic Partner
1 年Excellent creative platform which will add huge value to the Croatian insurance market. Pete King great to see it! ???????? Well done Insure.hr ????
Executive Board Member - CEO GrECo specialty GmbH
1 年?????? so very proud of Josip Malenica and envious of his amazing brain & amazing sense of humor! Honored to have him in THE Team ??! Thank you for visiting Pete King, great chat yesterday!