Balancing Innovation and Responsibility: Navigating AI Risks, GDPR, and Intellectual Property Concerns
Oonagh van den Berg, RAW Compliance, Founder

Balancing Innovation and Responsibility: Navigating AI Risks, GDPR, and Intellectual Property Concerns

As artificial intelligence becomes increasingly integrated into business operations, addressing its associated risks, data privacy, and intellectual property (IP) concerns is imperative. Among these, a nuanced yet critical distinction between data and the model emerges as central to debates about AI accountability, ownership, and regulatory compliance.

Data vs. Model: Understanding the Core Relationship

In many AI applications, particularly those using Governance, Risk, and Compliance (GRC) tools, the foundational prototype of the AI model—its architecture and algorithms—is typically developed by a third-party provider.

What differentiates these tools in real-world use is the data: the input used to test, refine, and optimize the model for a specific client’s needs.

The relationship can be summarised as follows:

The Client’s Data:

  • Purpose: Data is employed to train or fine-tune the model for optimal performance in the client’s unique environment.
  • Ownership: The client retains ownership of the data, which should be handled securely and used strictly according to contractual agreements.

The Provider’s Model:

  • Innovation: The AI model’s architecture, functionality, and refinements derived from the data remain the intellectual property of the provider.
  • Standard Practice: Retaining ownership of these refinements is common, as providers must protect their innovations while delivering tailored solutions.

This interplay, though routine, raises critical concerns when considering the end of the provider-client relationship and compliance with regulations like the General Data Protection Regulation (GDPR).

The Interaction Between AI and GDPR

The GDPR—designed to protect personal data of EU citizens—plays a central role in shaping how AI systems handle data. Compliance with GDPR introduces additional layers of complexity for both providers and clients:

Key GDPR Principles Impacting AI:

1. Lawfulness of Data Processing

  • Consent: Personal data can only be used if explicit consent is provided for a specific purpose. For AI, this means providers must ensure clear, lawful permission for data used in training or refining models.
  • Legitimate Interests: Some AI activities may claim legitimate interest as a legal basis. However, this must align with the rights of data subjects.

2. Purpose Limitation and Data Minimization

  • Data collected must be used for its specific purpose only. AI providers must ensure that training aligns strictly with agreed terms.
  • Providers should adopt data minimization practices, processing only what is necessary to achieve model objectives.

3. Right to Be Forgotten

  • Individuals can request deletion of their data. AI providers may need to retrain models if such data was integral to prior training, presenting technical and operational challenges.

4. Transparency and Explainability

  • GDPR emphasizes the importance of transparency in data processing. AI systems must disclose:

5. Data Protection by Design and Default

  • AI systems must incorporate GDPR principles such as anonymization or pseudonymization from the outset to safeguard personal data.

6. Data Transfers to Third Countries

  • AI providers must ensure lawful data transfers outside the EU, often through Standard Contractual Clauses (SCCs) or equivalent mechanisms.

Risks When the Provider-Client Relationship Ends

Even with GDPR compliance, problems arise when providers retain a model fine-tuned on a client’s data post-relationship. These risks include:

1. Data Privacy Risks Fine-tuned models can inadvertently expose patterns derived from sensitive information, raising concerns about misuse or reverse engineering.

2. Legal and Ethical Risks Without clear norms around data retention, retaining models refined with client data could be perceived as a breach of trust or compliance, even if actual misuse doesn’t occur.

3. Reputational Risks Disputes over data retention may damage both providers’ and clients’ reputations, undermining trust in AI solutions.

Recommendations for Providers and Clients

1. Contractual Clarity Ensure contracts clearly define GDPR compliance measures and specify what happens to client data and refined models when relationships end.

2. Transparency Providers should communicate why they retain models, how client data is used, and what safeguards are in place to mitigate risks.

3. Privacy Impact Assessments (PIAs) Conduct PIAs to evaluate and mitigate GDPR-related risks in AI systems.

4. Technical Safeguards Adopt techniques like federated learning or synthetic data to minimize reliance on personal data while maintaining model performance.

Case Studies and Precedents

Legal Cases

  • Getty Images v. Stability AI: Getty Images alleged unauthorized use of images for AI training, illustrating copyright challenges.
  • Artists v. AI Platforms: Artists filed lawsuits against AI platforms for using their works without consent, highlighting IP tensions.
  • Clearview AI and GDPR Complaints: Clearview faced GDPR violations for scraping personal data without consent.

Statistical Insights

  • Data Breach Costs: Companies using AI reported lower average breach costs, but 57% of data experts noted increasing AI-driven cyberattacks.
  • Consumer Privacy Concerns: A 2024 KPMG study found 63% of consumers worry about generative AI compromising privacy.

Standardising Norms for AI and Data Privacy

To mitigate risks and align with regulations:

  • Develop Industry Standards: Clear standards for GDPR compliance, data privacy, and IP ownership will help harmonize practices.
  • Advance Explainability in AI: Transparent systems will bolster trust and address GDPR’s explainability requirements.
  • Promote Collaboration: Engage regulators, industry leaders, and stakeholders to address evolving challenges in AI governance.

Conclusion

AI’s transformative potential requires a balance between innovation and compliance. Addressing both IP and GDPR concerns through clear contracts, technical safeguards, and adherence to industry standards will ensure sustainable AI practices that foster trust and accountability.

About RAW Compliance

RAW Compliance is a mission led global organisation dedicated to empowering the global compliance community through inclusive training, paying it forward with reinvested resources to provide free education. Our mission is to be the training provider that truly “Makes a Difference—by being Different.”

Visit us: www.rawcompliance.com

For access to free training: www.rawcompliancehub.com

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